The 2025 Brass Ring Excellence Awards

Chosen as a finalist for a highly engaging, innovative campaign that drove attendance across multiple park activities. With a unique concept, thoughtful use of the capybara, and an emotional, organic approach, it connected meaningfully with an interesting target audience and delivered exceptional execution.

Chosen as a finalist for seamlessly integrating technology into a food experience, enhancing guest engagement and elevating the interaction between cuisine, environment, and innovation.

Chosen as a finalist for a whimsical, larger-than-life activation that brought Emperor penguins to Downtown Orlando. The engaging art installation captured public curiosity, teased a major park announcement, and drove strong awareness, engagement, and brand impact through creative storytelling and memorable city-wide presence.

Chosen as a finalist for an ongoing, cumulative recognition program that invested in dedicated coaches to encourage and celebrate team members. Creative narratives and tangible rewards, like branded t-shirts, reinforced retention and engagement across the organization.

Chosen as a finalist for its strong thematic connection, expertly tying the shark design into the coaster renovation. High-quality embroidery and clear branding reinforced its origin, delivering a cohesive and well-executed themed experience.

Chosen as a finalist for an integrated, emotionally relatable campaign that effectively targeted Gen Z. Strong PR execution complemented the broader marketing strategy, creating a multi-channel approach that resonated with audiences and demonstrated thoughtful, audience-focused messaging.