The Official Magazine of IAAPA
Explore Every Corner of the Attractions Industry
Whether you're passionate about amusement parks, a fan of zoos and nature, or a supporter of local businesses, IAAPA connects you to a world of fun and innovation.
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We are IAAPA. We connect the diverse and dynamic attractions industry, for the good of us all. Through our community, we grow and improve our people, our companies, and our industry.
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Your feedback shapes the future of IAAPA Membership and ensures we stay on track with what’s important to you.
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IAAPA Meetup: LEGOLAND California
UPCOMING EVENT
IAAPA Expo Middle East 2026
The inaugural IAAPA Expo Middle East will take place between 30 March - 2 April in Abu Dhabi, UAE.
Calendar of Events
Mark your calendar with exciting opportunities to learn and connect. From workshops to expos, it’s all here.
Capitalize on Changing Customer Tastes with Trending Pizza Flavors
Serve CJ Schwan’s VILLA PRIMA® Pizzas at your attraction for an instant hit.
SPONSORED ARTICLE
What 2,000 Guests Wish Operators Knew (But Are Too Polite to Say)
ROLLER's latest research exposes five critical friction points that quietly erode trust, revenue, and loyalty.
SPONSORED ARTICLE
Education
For nearly a century, IAAPA has been committed to developing the talent that drives the attractions industry forward. Our education programs provide professionals at every level – from students to C-suite executives – with the knowledge, skills, and connections they need to excel.
IAP at PortAventura World
Advance your career in the global attractions industry by attending an intensive two-day program, for professionals with less than five years’ experience, that will equip you with cutting-edge industry knowledge and practical management skills.
UPCOMING EVENT
Public Affairs
Your partner in navigating the complexities of the attractions industry. We champion your interests at all levels of government, providing strategic advocacy and policy leadership to empower your business to thrive in the U.S. and Canada.
IAAPA Expo Asia 2026
Join the global attractions industry’s premier event in Hong Kong, 9 - 12 June, 2026. Network with leaders, explore innovations, and secure your spot today!
UPCOMING EVENT
The Upcoming IAAPA Expo in Orlando, Florida
Experience the premier event for the global attractions industry, November 17 - 21, 2025.
UPCOMING EVENT
The Upcoming IAAPA Expo Europe in Barcelona, Spain
Experience the leisure industry’s premier event in Europe, 22 - 26, September, 2025. Supercharge your career, your business, and your network. One event. Thousands of participants. Unlimited inspiration. Find forward.
UPCOMING EVENT
IAAPA Bootcamp: Water Parks 2025
29-30 September 2025
Through a dynamic and practical program, you'll learn strategies to increase your revenue, optimize the visitor experience, implement innovative technologies, and improve the sustainability of your operations.
UPCOMING EVENT
Safety & Security
Access global resources and expertise through your IAAPA membership. Cultivate a safety-first culture where every team member contributes to protecting guests and ensuring they have an amazing experience.
Global Trade and Tariff Updates
IAAPA is your partner in navigating uncertainty, helping you build resilience and emerge even stronger—let’s take a closer look at key challenges and how the association can support your success.
News and Updates
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Press Release 
Article What 2,000 Guests Wish Operators Knew (But Are Too Polite to Say)
August 1, 2025ROLLER's latest research exposes five critical friction points that quietly erode trust, revenue, and loyalty—plus the straightforward fixes that transform frustrated visitors into repeat customers.
Press Release 
Press Release 
Article Lagoon Boom: A Newer Take on Water Attractions
July 10, 2025Inside the multi-billion-dollar “Blue Economy”
Article Safety Corner: Chaperone Policies are Ensuring a Pleasant Experience for All
July 9, 2025How leading attractions have successfully integrated guidelines
Press Release 
Article EDUSession Learnings: Engaging Gen Z Talent From the Front Lines
July 2, 2025How human resources professionals can best recruit Gen Z for a dynamic workforce
Article 
Press Release Top Booths Awarded at IAAPA Expo Asia 2025
July 1, 2025Industry and Education Events
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