Positioned on the picturesque Victoria Harbour and situated in a city that never sleeps, the beautiful Hong Kong Convention and Exhibition Centre stands ready to welcome global professionals to IAAPA Expo Asia 2026.
A global hub for innovation, creativity, and world-class attractions, Hong Kong will serve as the global attraction industry’s Asia-Pacific gateway for IAAPA Expo Asia 2026. From June 9-12, decision makers from around the globe will gather for a dynamic event featuring state-of-the-art exhibitors, valuable EDUSessions, and unlimited possibilities. From June 10-12, the trade show floor will feature hundreds of exhibiting companies eager to make connections and present products designed to harness untapped potential.
“With its international reputation as a center of commerce and style all its own, the diverse culture and bright lights of Hong Kong make this the perfect place to invest in the future of your business,” says Jack Chan, IAAPA Asia-Pacific vice president and executive director.
From cutting-edge safety features and artificial intelligence advancements to immersive design and sustainable operations, IAAPA Expo Asia for will spotlight the products and investments driving growth across theme parks, water parks, family entertainment centers, museums, zoos, aquariums, resorts, and more.
“We look forward to inviting the world back to Hong Kong for IAAPA Expo Asia for the first time since 2018,” says Jakob Wahl, IAAPA president and CEO.
Insightful EDUSessions
IAAPA Expo Asia 2026 is set to shine with an always-impressive slate of EDUSessions built to empower attraction industry professionals as they navigate a rapidly changing marketplace. Participants can dive into focused training through the IAAPA Institute for Attractions Professionals, learning directly from seasoned experts who understand the challenges and opportunities shaping the field.
These EDUSessions span an exciting mix of topics—from weaving AI and sustainability into attraction design and elevating guest experiences, to strengthening day-to-day operations. Industry leaders will unpack the newest trends in immersive entertainment, accessibility, and strategic marketing, offering practical insights that drive real business impact. Hands-on workshops will also dig into AI-driven tools, global IP developments, and the emerging technologies redefining the future of attractions.
Thought Leadership Speakers
A host of speakers will inspire, educate, and captivate attendees, from Rosalyn Woo, vice president, operations at Hong Kong Disneyland Resort, to Lena Lee, executive vice president, attractions and destination experience at Resorts World Sentosa, and Masako Taguchi, senior vice president, human resources, Universal Studios Japan.
The influential Su Zhigang, founder and chairman of Chimelong Group and 2025 IAAPA Hall of Fame inductee, will headline the Expo’s prestigious Leadership Breakfast. The dynamic Women’s Leadership Luncheon will unite female voices from across the attractions sector for authentic conversation and idea-sharing. These exclusive gatherings of senior executives from across Asia and the global attractions community will feature insights from the industry’s most visionary leaders.
Onsite EDUTours
"Hong Kong is the perfect place to ‘inspire the wonder’ of what’s new, next, and innovative,” says Chan. Education extends beyond the convention center through IAAPA’s signature EDUTours, offering exclusive behind-the-scenes access to innovative attractions and developments across Hong Kong.
Attendees have the opportunity to explore conservation and sustainability initiatives at Ocean Park Hong Kong; experience the rapid growth of the family entertainment center Kidztopia; tour Kai Tak Sports Park, Hong Kong’s landmark sports and entertainment development; and celebrate the industry at the Opening Reception hosted at Hong Kong Disneyland Resort.
From June 13-14, an optional post-tour to Qingyuan Chimelong International Forest Resort offers participants additional insight into a large-scale integrated resort development in Mainland China.
IAAPA Expo Asia 2026 provides value in global knowledge via expert-led workshops, innovation exposure through cutting-edge exhibitors, practical insights from behind-the-scenes tours, unparalleled opportunities for business growth, and global collaboration in one of the world’s most dynamic entertainment markets. “IAAPA Expos have the reputation of providing transformation—whether that’s in your business or your career,” says Christy Spahn, IAAPA vice president of Expo sales and operations. Join IAAPA in Hong Kong this June 9-12 to be transformed!
