China’s Growing Attractions Cluster
May 5, 2026Today’s Greater Bay Area enjoys benefit of rapid transit

We are IAAPA. We connect the diverse and dynamic attractions industry, for the good of us all. Through our community, we grow and improve our people, our companies, and our industry.
IAAPA is your partner in navigating uncertainty, helping you build resilience and emerge even stronger—let’s take a closer look at key challenges and how the association can support your success.

The Brass Ring Excellence Awards recognize the products, projects and people shaping the future of the global attractions industry.

Created exclusively for executives and senior leaders committed to driving growth at the highest levels of management.
For nearly a century, IAAPA has been committed to developing the talent that drives the attractions industry forward. Our education programs provide professionals at every level – from students to C-suite executives – with the knowledge, skills, and connections they need to excel.

This June, connect with peers, experience and learn about Walibi Belgium. The park tour will include visiting Kondaa, the new attraction Mecalodon and Popcorn Revenge.

In June connect with water park professionals, learn from expert-led presentations, while gaining insights from behind-the-scenes visits at Aqualibi Belgium.
Your partner in navigating the complexities of the attractions industry. We champion your interests at all levels of government, providing strategic advocacy and policy leadership to empower your business to thrive in the U.S. and Canada.

Join the global attractions industry’s premier event in Hong Kong, 9 - 12 June, 2026. Network with leaders, explore innovations, and secure your spot today!

Experience the premier event for the global attractions industry, November 16 - 20, 2026.

23 June 2026
A dynamic one-day experience designed to elevate industry professionals in Peru through practical insights on operations, guest experience, service excellence, talent development, and sustainability.
Access global resources and expertise through your IAAPA membership. Cultivate a safety-first culture where every team member contributes to protecting guests and ensuring they have an amazing experience.
A global study capturing insights from industry professionals to understand the trends, challenges, and emerging forces shaping the future of the attractions industry.

Europe, North America and Asia Pacific operators: Share your data by May 3 to shape industry decisions and a chance to win $150!

Europe, North America and Asia Pacific operators: Share your data by 3 May to shape industry decisions and a chance to win $150!
The IAAPA Foundation supports life-changing careers in the attractions industry through academic, experiential, and industry scholarships. It also creates programs to raise awareness of the diverse and rewarding career opportunities in the field.
Today’s Greater Bay Area enjoys benefit of rapid transit
What's on the menu today in zoos, aquariums, and museums
Park creates a name for itself in competitive Asian market
New water park is in a class all its own.
Kennywood readies for its first full season under Herschend ownership.
The premier event for the Asian attractions industry will connect executives from world-class theme parks, integrated resorts, water parks, family entertainment centers, and leading technology companies.
Industry expert Scott Swenson discusses several trends now emerging, returning, or finally becoming standard practice as haunts look toward the future.
James Harhi, CEO of Enchanted Parks, discusses the recent acquisition of several parks from Six Flags, emphasizing the team's excitement and readiness for the transition.
Rigby joins IAAPA as the first Vice President and Executive Director of the Middle East and North Africa (MENA) region.
SeaWorld's Expedition Odyssey flying theater to evolve into new experience celebrating earth elements like Fire & Ice.
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Whether you're passionate about amusement parks, a fan of zoos and nature, or a supporter of local businesses, IAAPA connects you to a world of fun and innovation.
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