Article

Wild Adventures Partners with Gas Station for Wild Promotion

July 30, 2026 • 02:59 PM • By Evan Ponstingle

Partnership with Circle K assists guests ahead of park visit

Wild Adventures and Circle K's gas card

Tigers, alligators, and giraffes are typically some of the main attractions for Wild Adventures in Valdosta, Georgia. In 2026, one of the main attractions isn’t just an animal or ride, it’s a new way that Wild Adventures has empowered guests seeking additional value this summer.

The park’s popular summer concert series, Wild Adventures Live, offers the first 1,000 reserved guests a Circle K fuel card that will take .10 cents off a gallon of gasoline at all Circle K locations through the end of the year. In an additional benefit, guests who purchase a Wild Adventures souvenir cup at the park can use the cup at Circle K and receive discounted soda refills. These benefits aren’t just honored at Circle K locations in Georgia—the benefits can be used nationwide.

“Wild Adventures is always looking for ways to provide unforgettable memories for the whole family that are accessible and affordable,” Asher Raymond, public relations specialist, tells IAAPA News. “One expense of a trip to Wild Adventures is the fuel to get to the park. “Being able to partner with Circle K to provide savings to guests on fuel has been another way to give back to our guests and the community, and in turn they can enjoy their time at the park this season.”

How did the attraction owned by Herschend Family Entertainment partner with the gas station chain? The collaboration began simply enough by hosting a park tour and a discussion.

“Seeing the park firsthand got everyone thinking, ideas started flowing, and the partnership began to take shape. It was truly a shared creative effort—each of us was just as invested in the other’s success as our own,” shares Raymond.

For Circle K, the partnership is a perfect match that aligns with both brands.

“Our target market aligns quite well with many families driving from all over Georgia and northern Florida to visit the park, stopping at Circle Ks along the way,” says Luke Arendt, field marketing manager of Circle K—south Atlantic division. “We see the partnership with Wild Adventures as mutually beneficial, and our customers resonate with the in-store messaging.”

Arendt found several synergies when working with an attraction like Wild Adventures. “Many of our marketing elements seem to fit seamlessly into their programs and they work hard to make sure both brands get seen. When your values align, conversations around marketing become very fun,” Arendt says.

Whether partnering with nonprofits or working with companies that can provide value to guests, Raymond suggests operators take the initiative to establish successful relationships. “There are endless possibilities that can be discovered by just sending that email or picking up the phone,” Raymond says.

As the park celebrates 30 years in 2026, Wild Adventures has initiated other ways to be a good community partner. For example, the park offers a round-up program where guests making online purchases can round up their purchase price to support a different charitable organization, which changes every month. Park employees also volunteer at local non-profits.

“Whether it’s your leadership team volunteering in a city parade, rounding up purchases to charity, or participating in a local rotary club, all of these actions are noticed by the community and strengthen the trust they have in your organization,” Raymond concludes.

Evan is the Digital Content Associate for IAAPA. A graduate of Bowling Green State University, he has worked in a variety of roles at Kings Island, Hersheypark, and Cedar Point. Evan is the author of the book Kings Island: A Ride Through Time, and is passionate about telling the stories of the attractions industry. Connect with him on LinkedIn.

My Membership

Already a member?

Why join IAAPA?

Premier Event

Premier Event in Europe

Funworld’s July/August 2026 Issue

Membership

Communities

Find an Individual

Find a Facility

Bookstore