Future of Entertainment
Witness mind-blowing technology, immersive experiences, and groundbreaking attractions that will redefine the future of entertainment at a IAAPA Expo.
Witness mind-blowing technology, immersive experiences, and groundbreaking attractions that will redefine the future of entertainment at a IAAPA Expo.

Witness mind-blowing technology, immersive experiences, and groundbreaking attractions that will redefine the future of entertainment at a IAAPA Expo.
The Best New Product Awards recognizes outstanding new products and services developed by IAAPA’s manufacturer and supplier members exhibiting at IAAPA Expo 2025.
Laserforce was established in 1987 and has since become a pioneer in laser tag manufacturing and operations. The first Laserforce center remains the world’s longest-running site, and the product is now in over 400 locations worldwide. With decades of experience, Laserforce offers a high quality tag product that has stood the test of time.
Learn More
This is the first portable LED BLACKLIGHT course that is all completely self contained! No additional black lights are needed! All the LED Blacklights are built in. The rechargeable battery pack is mounted underneath. There are ports and switches mounted on the outside of each fairway for each charging and powering up. The carpet is a commercial glow carpet. We enhance the course with vinyl enhancements and powder
coat our obstacles in colors that pop under a black light. This, first of its kind Portable LED Blacklight Glow course is built on Milco's reputable, trusted Portable Mini Golf platform that has been made for 31 years!
Lifting System – Inclusive Boarding for Coaster Experiences
The Lifting System by Mack Rides is a station-integrated solution designed to provide safe and dignified access to roller coasters for guests with impaired mobility. Using a specially developed support sling, the system gently lifts passengers from the platform into the coaster seat, enabling barrier-free boarding without compromising ride operations or aesthetics.
Unlike external or manual lifting methods, this device is permanently installed in the station and operated by trained staff, ensuring quick, secure, and comfortable transfers. It is compatible with seat shells featuring dedicated attachment points, allowing seamless integration into various coaster types.
This innovation marks a significant step forward in ride accessibility, offering a standardized, ergonomic, and guest-friendly solution that meets international safety and inclusion standards. It transforms the boarding experience for wheelchair users and guests with limited mobility, making high-thrill attractions truly inclusive.
It reflects Mack Rides’ commitment to innovation, inclusion, and guest experience.
You can see Niagara Falls from Canada or the USA, watch the water cascade over the edge, walk behind it, or even fly over it in a helicopter. Now, there’s a whole new way to explore it.
Frontgrid, creator of iconic immersive experiences, has partnered with Rainbow Air Helicopter Tours to launch Niagara Virtual—a gamified flying adventure over one of the world’s most famous waterfalls, entirely in virtual reality (VR).
This pioneering attraction features an amphitheatre-like horseshoe of 11 ParadropVR Rize units. These combine precision motion engineering with immersive VR content to create the sensation of real flight.
What makes Niagara Virtual unique is its self-steer design. Flyers can choose to float leisurely, soaking in panoramic views, or race along the river to collect points and compete for top scores with friends and family.
The experience begins with a 360° film that takes guests up in a helicopter, builds anticipation, and offers a first-person view of leaping from the door—before the game begins.
Niagara Virtual opened July 3, 2025, on the USA side of Niagara Falls in the newly built Rainbow Air Tourism Center. The facility also serves as the launch pad for Rainbow Air’s real helicopter tours, and houses an exhibition hall and gift shop.
Whether you’re seeking breathtaking scenery or competitive thrills, Niagara Virtual offers a fresh, exhilarating perspective on an iconic natural wonder—no parachute required.
o-Ride X Flying Theater is an innovative attraction concept that redefines the boundaries of immersive entertainment. Engineered for Double Experience and Double Capacity, o-Ride X seamlessly merges a Motion Theater and a Flying Theater into one thrilling journey.
Guests begin their adventure with a game-based interactive sequence, featuring motion-based gameplay and real-time group engagement. This energetic first act builds anticipation and deepens narrative immersion. Without leaving their seats, guests then transition into the second act: a media-based flying experience that delivers breathtaking visuals and dynamic motion.
By integrating two distinct ride types into one experience, o-Ride X offers storytelling flexibility and operational efficiency. Its dual-format design enables richer narratives and creates a compelling sense of progression that is rarely found in traditional attractions.
Designed to maximize throughput while enhancing guest satisfaction, o-Ride X is ideal for venues seeking a truly differentiated offering. It appeals to a broad audience, including gamers, thrill-seekers, families, and casual visitors. With modular configurations and adaptable themes, it can be operated independently for optimized flow and customized to suit a wide range of IPs, genres, and cultural settings.
Whether installed in a theme park, destination resort, or urban entertainment center, o-Ride X is more than just a ride. It is a storytelling engine that reshapes guest expectations of what immersive media-based attractions can deliver.