Future of Entertainment
Witness mind-blowing technology, immersive experiences, and groundbreaking attractions that will redefine the future of entertainment at a IAAPA Expo.
Witness mind-blowing technology, immersive experiences, and groundbreaking attractions that will redefine the future of entertainment at a IAAPA Expo.

Witness mind-blowing technology, immersive experiences, and groundbreaking attractions that will redefine the future of entertainment at a IAAPA Expo.
The Best New Product Awards recognizes outstanding new products and services developed by IAAPA’s manufacturer and supplier members exhibiting at IAAPA Expo 2025.
Blue Mar Basins is a technology for delivering pristine water quality in large aquatic amenities that can span from 40,000 square feet up to multiple acres. Using a proprietary process for filtration, automation, and water distribution, amenities with a Blue Mar Basins system can accommodate limitless programming capabilities including swim-up bars, floating obstacle courses, light watersports, and even integrated wave generation technology for surf.
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Transform your space into an interactive adventure hub with Build Alive. This phygital experience begins with hands-on puzzle solving and ends in a fully animated, digital world. As guests put together physical shapes, they unlock custom animations and step into a virtual realm filled with user-generated characters, stories, and STEM-aligned learning. Designed for museums, aquariums, FECs, and educational venues, it's a turnkey attraction that boosts engagement, inspires creativity, and keeps families coming back.
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eatX – The Hybrid Experience is a groundbreaking fusion of immersive storytelling and high-performance dining. Developed together with MACK One, eatX combines the thrill of a dark ride with the sophistication of a multi-course culinary journey. Guests are seated at the FlowDiner – a floating table system that transports them through a themed world while they enjoy appetizers, main courses, and desserts, all perfectly timed
with the ride’s narrative.
This innovative concept transforms every square meter into a dual-purpose space for entertainment and gastronomy. eatX offers continuous operation and seamless transitions between dining and ride elements, maximizing throughput and guest satisfaction.
Designed as a white-label solution, eatX adapts to any IP or custom story, making it ideal for theme parks, resorts, stadiums, and entertainment venues seeking to elevate their food & beverage offerings. It appeals to a wide range of audiences—from families and Gen Z to international tourists—by delivering shareable, emotionally engaging experiences.
The Simtec HEXaPOT® Dark Ride System is a patented next-generation ride vehicle combining a 6DOF Stewart platform with infinite 360° yaw rotation in a single chassis. This unique integration enables lifelike pitch, roll, heave, surge, sway, and unlimited rotation, creating immersive ride profiles impossible with conventional systems. The design supports up to 30 passengers per vehicle, with modular layouts for high-capacity ETicket attractions. HEXaPOT® integrates fully programmable onboard effects -wind, spray, scent, vibration - and optional onboard screens for seamless scene transitions. An advanced control system synchronizes motion, AV, lighting, and SFX. It is equipped with electro-hydrostatic motion cylinders. The integrated energy recovery system reduces power consumption by up to 80 per cent compared to conventional motion systems.
The HEXaPOT® delivers safe, reliable and long-term operational value.
Experience the thrill of high-speed competition with Hot Wheels Ultimate Speedway! This action-packed arcade game combines the excitement of air hockey with the fast-paced world of Hot Wheels racing. Slide the puck under moving targets to score points. Watch your Hot Wheels car speed toward victory on a big 70” high x 31” wide display. The innovative puck return system ensures seamless gameplay, providing non-stop fun. Link two or more games and challenge friends to the ultimate race-to-the-finish showdown for even more excitement. Get ready to rev your engines and take on the ultimate racing challenge!
Get ready for the ultimate racing challenge with Hot Wheels Ultimate Speedway!
Fast-paced air hockey-style gameplay
Slide the puck under moving targets to score points
Watch your Hot Wheels car race towards the bonus on a stunning 70” high x 31” wide dot matrix display
Innovative puck return system delivers the puck back to your hand for seamless gameplay
Link two or more games for an exciting race-to-the-finish challenge
The KristallTurm® PlayLetter hides an extraordinary vertical play world in the shape of letters. Inside, kids of all ages can explore twisting chambers, ramps, caves, climbing zones, and so much more. The PlayLetter offers companies, organizations, and leisure facilities a unique way to present themselves and connect their brand with a playful experience. It’s the perfect addition to existing venues such as amusement parks, hotels, shopping centers – and even prestigious corporate headquarters. Especially in entrance areas, the PlayLetter is a real eye-catcher that helps shorten waiting times for children at ticket booths or attractions. Combined with seating and refreshment options, it becomes a vibrant meeting point for visitors of all ages.
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