Future of Entertainment
Witness mind-blowing technology, immersive experiences, and groundbreaking attractions that will redefine the future of entertainment at a IAAPA Expo.
Witness mind-blowing technology, immersive experiences, and groundbreaking attractions that will redefine the future of entertainment at a IAAPA Expo.

Witness mind-blowing technology, immersive experiences, and groundbreaking attractions that will redefine the future of entertainment at a IAAPA Expo.
The Best New Product Awards recognizes outstanding new products and services developed by IAAPA’s manufacturer and supplier members exhibiting at IAAPA Expo 2025.
Krazy Arrowz by LASERTRON is a groundbreaking Social Gaming experience that fuses live action archery with high-tech digital gameplay and automatic scoring. Players use a Recurve bow to fire real arrows at a giant interactive target area. Krazy Arrowz will be showcasing 20+ games at IAAPA in November.
From competitive team battles to trivia challenges, Krazy Arrowz delivers the thrill of real archery in a safe, high-tech environment. Whether you're a first-timer or a seasoned marksman, it's time to aim, fire, and have fun with Krazy Arrowz!
o-Ride X Flying Theater is an innovative attraction concept that redefines the boundaries of immersive entertainment. Engineered for Double Experience and Double Capacity, o-Ride X seamlessly merges a Motion Theater and a Flying Theater into one thrilling journey.
Guests begin their adventure with a game-based interactive sequence, featuring motion-based gameplay and real-time group engagement. This energetic first act builds anticipation and deepens narrative immersion. Without leaving their seats, guests then transition into the second act: a media-based flying experience that delivers breathtaking visuals and dynamic motion.
By integrating two distinct ride types into one experience, o-Ride X offers storytelling flexibility and operational efficiency. Its dual-format design enables richer narratives and creates a compelling sense of progression that is rarely found in traditional attractions.
Designed to maximize throughput while enhancing guest satisfaction, o-Ride X is ideal for venues seeking a truly differentiated offering. It appeals to a broad audience, including gamers, thrill-seekers, families, and casual visitors. With modular configurations and adaptable themes, it can be operated independently for optimized flow and customized to suit a wide range of IPs, genres, and cultural settings.
Whether installed in a theme park, destination resort, or urban entertainment center, o-Ride X is more than just a ride. It is a storytelling engine that reshapes guest expectations of what immersive media-based attractions can deliver.
Super Swing M20: Gröna Lund’s Swinging Marvel of Motion and Design:
“Pumpen”, the Super Swing M20 family ride at Gröna Lund, is a dynamic flat ride that masterfully blends thrilling motion with artistic storytelling. Designed for riders as small as 0.95 meters tall, it offers a fully customizable experience—ranging from gentle swings for families to high-octane thrills for adrenaline lovers. With a single button press, operators can instantly switch ride programs, adapting the experience to suit
different audiences throughout the day.
Ride Experience: Twenty riders take their seats—back-to-back—on two massive gondolas. Guests experience the sensation of a pump powering up—gradually building momentum through unpredictable bursts of acceleration and deceleration. This mechanical choreography keeps riders guessing, amplifying the suspense and excitement with every swing.
Weightlessness: Guests soar high into the air, swept through rapid swings, sharp directional shifts, exhilarating moments of weightlessness, and surges of positive G-forces. The result is a smooth yet electrifying ride that blends height, speed, and motion—captivating both casual riders and thrill-seekers alike.
A Nod to the Past: The SUPER SWING isn’t just about thrills—it’s a seamless part of Gröna Lund’s story. “Pumpen” honours over 140 years of park history with a thematic design inspired by an industrial water pump. Its architecture, enriched with elegant Art Deco details, adds visual sophistication and charm, making the ride both a nostalgic tribute and an iconic centrepiece in the park.
Richco Resin Fused System provides creative freedom and limitless finishes to any floor surface. Our high-resolution printed decals are encapsulated within our specialty formulated resins to create an enhanced limitless floor design. With three sub-bases to choose from (gold, silver & clear) with the printed artwork onto these sub-bases the possibilities and creative designs are endless.
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Suspended Dark Ride
Revolutionizing the dark ride genre, this Suspended Dark Ride sets a new benchmark in immersive family entertainment. Designed to deliver a truly authentic flying sensation, it combines cutting-edge engineering with storytelling flexibility to create a ride experience that is both emotionally resonant and technically exceptional.
With a ride duration of 4 to 5 minutes, guests are taken on a seamless journey through richly themed environments. The full-swing motion of the suspended vehicle mimics natural flight, while its ultra-smooth operation ensures comfort and immersion from beginning to end.
At the core of its innovation is a 360° unlimited rotation system, allowing each vehicle to dynamically align with show scenes in both directions.
This unlocks unparalleled creative freedom for designers and ensures every guest is perfectly positioned for maximum impact.
Each vehicle is engineered to accommodate 3 adults or 2 adults and 2 children. The ergonomic seating and secure lap restraints are designed to comfortably fit a wide range of body types, while unobstructed views from every seat enhance the sensation of soaring through the story.
The ride is future-ready, with built-in support for onboard audio, custom lighting, and interactive systems. Audio can be stored locally per vehicle, enabling synchronized storytelling and immersive soundscapes. The modular design allows operators to tailor the experience to their vision and budget.
From flexible theming to advanced motion capabilities, this Suspended Dark Ride delivers magical journeys and unforgettable memories—setting a new standard for authenticity and innovation in dark ride experiences.
A groundbreaking ride, Wall Runner introduces the world’s first lateral drifting experience on a water slide. Its artfully crafted arcs will capture visitors’ attention the minute they spot it in a water park’s skyline. This billboard attraction combines everything guests love: speed, drops, highbanking turns—and adds sensational lateral G thrills.
Keeping a high speed throughout the ride, the raft climbs up each arc and swings to the next, accelerating over sideways. Wall Runner maximizes the oscillations while having the momentum of moving forward. It is as fun to ride as it is to watch.
As impressive as Wall Runner looks, it is a curved element that can be incorporated into many different slide paths; you just need a curved drop in the opposite direction before and a curved drop in the opposite direction after. It is a very versatile feature that can be added to a fusion slide.
Thanks to the way the parts are split, Wall Runner also allows for fun and colorful designs, enabling each park to customize the arcs with different gradients, patterns, or themes befitting of its brand or storyline.
Wall Runner’s versatility is also demonstrated through its ability to adapt the ride experience to different demographics. It is an all-round attraction that can feel daring and at the same time, family friendly. For example, a group of six young adults’ combined weight would result in the raft travelling faster than a raft with two adults and two children.