Harold Herrera

With over 25 years in the theme park and attraction industry, Harold Herrera is a leading figure in Latin America in operational safety, operational excellence, and guest experience design. His approach integrates safety as a strategic business pillar, directly linking it to service quality, operational efficiency, and profitability.

Throughout his career, he has advised various types of parks—theme parks, water parks, and wildlife parks—on key processes such as operational startup, implementation of zero-incident programs, operator certification, and the development of world-class safety and service standards. His experience combines strategic design with on-the-ground execution, resulting in safer, more consistent, and visitor-centric operations.