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Mariana Ruiz will share effective strategies for staff training and retention—essential elements to ensure that water park leaders can develop high-performance teams. The session will explore professional development techniques and how to create a motivating work environment that fosters the retention of key employees.

This session will present key insights from the IAAPA Global Benchmark Report, a comprehensive study providing data and trends on the global water park industry. Participants will gain valuable information on operational performance, visitor behavior, revenue streams, and best practices, equipping them with strategic data to make informed decisions and enhance their parks’ competitiveness.

This forum will present a comprehensive view of global trends that are transforming the water park industry. You will learn about the latest developments in sustainability, technological innovation, and new monetization strategies. Through various presentations, topics will include integrating sustainable practices into parks, key technology trends that optimize operations and improve guest experience, and new ways to generate revenue beyond ticket sales. Innovative ticketing models, special event organization, food and beverage management, and merchandising will be addressed, providing you with tools to implement these strategies in your park.Topics:Global trends in sustainability for the water park industry.Key trends in technological innovation for water parks

Guest experience is crucial in water parks. This session will address how to measure customer satisfaction through different customer experience (CX) indicators, such as the Net Promoter Score (NPS). Attendees will explore various methods to assess guest loyalty and satisfaction, using key performance indicators (KPIs) that provide a complete view of the customer experience. The discussion will cover how to use this data to enhance the overall experience and make real-time operational adjustments, ensuring that water parks deliver exceptional service and meet guest expectations.

Accessibility is essential to ensure inclusive and safe experiences in water parks. This session will highlight the importance of designing facilities, services, and processes that are accessible to all guests, including individuals with disabilities or special needs. The presentation will feature practical examples and strategies to improve accessibility and meet international standards, fostering a more equitable and welcoming environment for every visitor.

Safety Trends & Technology Solutions: Learn about evolving technology solutions, current drowning data, and operational changes in response to key learnings. Technology and lifeguards can work together to improve operational outcomes and reduce the risk of drowning.Scanning & Drowning Detection: See what drowning really looks like through actual incident footage, identify behavior indicators that make drowning recognizable then, with the use of VR, step into the lifeguard stand and see how purposeful scanning truly makes a difference in recognizing a guest in distress.