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This session begins with a data-driven overview from Boston Consulting Group, presenting key insights into the latest trends and growth drivers in Saudi Arabia and the Middle East’s entertainment sector.Building on this, global industry leaders from IAAPA, Europe, and the Middle East will share their perspectives on how operators in both regions drive innovation, adapt to shifting guest expectations, and navigate opportunities.Through real-world case studies and firsthand industry insights, panelists will explore key trends as well as critical challenges, including aligning with international standards, evolving business models, and responding to changing guest behaviors.Designed for industry professionals, this session offers practical takeaways and strategic perspectives on how these dynamic regions can learn from each other to shape the future of attractions and entertainment.

As Saudi Arabia’s entertainment sector rapidly expands, the demand for skilled, motivated, and engaged talent has surged. This session explores the challenges of recruiting and retaining top talent in this emerging market, specifically within the entertainment industry. Through case studies and global insights, attendees will learn how organisations are addressing key HR issues such as finding the right staff, nurturing talent, and building loyalty in a competitive environment. Real-world examples of innovative approaches to recruitment, retention, and workplace culture in dynamic, fast-growing markets will be presented. Designed for HR professionals and industry leaders, the session offers practical strategies and actionable takeaways to attract, develop, and retain the talent needed to thrive in Saudi Arabia’s booming entertainment sector and beyond.

Darryl Michael Speach brings his expertise to this thought-provoking session, emphasising the critical role of customer experience as a game-changing pillar in the attractions and entertainment industry. Designed for industry experts, this session delves into how exceptional customer experience can drive differentiation, build loyalty, and create memorable, impactful interactions. Attendees will explore cutting-edge approaches and strategies to redefine guest engagement and position their offerings at the forefront of a rapidly evolving market.

Leading the Middle East’s booming attractions and entertainment sector requires unique insights and strategies. A panel of accomplished female leaders will share their professional journeys, highlighting how they navigated the region’s evolving work culture. They will discuss fostering inclusive teams and driving meaningful innovation, offering practical advice tailored specifically for IAAPA attractions professionals. Attendees will learn the essential skills and qualities needed to excel in this dynamic industry, including building trust, inspiring teams, and confidently adapting to change. This session is ideal for professionals seeking actionable insights and inspiring conversations to lead with purpose and drive growth in the global attractions landscape.