Attractions.io

About Attractions.io

Attractions.io is a guest experience platform built only for attractions. For more than 17 years we have helped zoos, theme parks, museums, gardens, resorts and live events give every guest a better day. Today our platform sits behind 200+ venues worldwide. 

Our founder started out working the rides at the UK’s largest theme park. That view from the queue line still shapes everything we build. 

Go is our flagship product: a fully branded guest app that brings wayfinding, day planning, live updates, mobile ordering, tickets and passes into one place. Operators control every detail of how it looks, from colours and typography to seasonal themes. Its recommendation engine works out the next-best moment for each guest from their interests, their party and what is happening in the venue that day. 

For operators who already have their own app, our Layrs add just the capabilities they need. MapLayr is the mapping and wayfinding engine built for attractions, now with 3D maps. GXLayr turns guest feedback into insight. 

Behind it all is guest orchestration. We connect the ticketing, point of sale, CRM and queuing systems a venue already runs into one live picture of each guest and the venue. The platform then decides what would most improve that guest’s day, acts on it through the app and learns from the outcome. With 30+ live integrations, we work with a venue’s existing systems rather than replacing them. 

With Attractions.io, Chester Zoo increased average transaction value by 52% with mobile food ordering. 97% of Columbus Zoo members moved to digital membership. Wayfinding became one of the highest-scoring features in Six Flags exit surveys. 

Trusted by Six Flags, Chester Zoo, Columbus Zoo, Kennedy Space Center and Knoebels.