Attractions.io

About Attractions.io

As ride operators and guests with young families, our founders saw firsthand how frustrations like getting lost and incorrect wait times could break an otherwise magical experience.

They saw a future where everything they needed during their visit was seamlessly connected, and personalised for their needs. In a world of customised online experiences, why should the real-world be different?

Existing solutions were siloed and offered little continuity for guests. They needed a connected end-to-end platform that could help them learn about guests' behaviour and use this insight to enhance their experience. They couldn't find one. So they built Attractions.io.

Today, the Attractions.io mobile app platform and SDKs connect operators to guests at more than 90 attractions, across 4 continents and in 12 languages. We're trusted by the world's largest entertainment companies, including Merlin Entertainments, Butlin's, and San Diego Zoo.