IAAPA Expo White
Nov 18-21 2025
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North Concourse

Filled with immersive experiences and cutting-edge innovation featuring the IAAPA Theater, Digital Signage Lab, the attendee lounge, sponsored by Sega, and IAAPA Expo Street Market and Haunting Grounds. Whether you're exploring new technology or taking a moment to recharge, the North concourse blends excitement with ease.

What's Happening at IAAPA Expo - North Concourse

sonic

IAAPA Attendee Lounge, Sonic's Green Chill Zone, sponsored by SEGA

Location: (N220FG)

When your feet are exhausted after navigating 9 miles of aisles at super-sonic speed on the trade show floor or you need a mental break from the day's education, stop by the attendee lounge for a relaxing breather before heading back to the show floor or to your next EDUSession.

 

Visit the Lounge
street market

IAAPA Street Market

Location: (N210BCDE)

Discover a vibrant array of culinary delights and innovative cocktail concepts. This unique area, located on the North concourse will showcase new exhibitors who are ready to dazzle your taste buds. While there, treat yourself to IAAPA's Signature Drink, the Coaster Cosmo, which can be found in the Food and Beverage Pavilion, South Concourse concessions (S320), at the concession area on the North side of the Show Floor, and outside the Southside Restaurant.

 

Explore the Street Market
clowns

IAAPA Haunting Grounds

Location: (N220BCD)

Uncover innovative exhibitors ready to help you enhance guest engagement and boost your revenue. Elevate your attraction by infusing a spooky Halloween theme or spine-tingling thrills. Learn how to create a haunting good time that leaves your guests excited for more! 

 

Explore the Haunting Grounds
Digital Signage Innovation Lab, by DSF

Digital Signage Innovation Lab, by DSF

Location: (N220E)

Explore the latest in digital signage advancements from The Digital Signage Federation. Not only will you hear from digital experts who’ll speak to real-world use cases, but you will have the ability to source products from the industry’s best-in-class providers of display and software solutions. 

 

Explore the Innovation Lab