Recognizing the Best New Product or Service in the Attractions Industry and the Best Exhibit Booth at IAAPA Expo

What awards can we apply for?

• Image Award: Considered the "best of the best," the prestigious Image Award is presented to the single most outstanding exhibit booth at IAAPA Expo. While every exhibitor vying for the Best Exhibit Award is automatically in the running, you don't need to submit a separate application to be considered for this top honor. Simply bring your "A-game" to your booth design, and you might just walk away with the coveted Image Award!
• Impact Award: The Impact Award is more than just recognizing a cool new product. This prestigious award celebrates a game-changer – a truly innovative creation from the Best New Product categories that has the power to reshape the attractions industry. It's about those groundbreaking ideas that not only wow guests but also inspire our community and push us all forward. All Best New Product applications, with the exception of the Best New Concept categories will be considered for the Impact Award.
• Best Exhibit: At IAAPA Expo the Best Exhibit Awards honors booths that go beyond the ordinary to engage, inspire, and impress. Whether you're working with a large footprint or a small space, there's a category for you. Show off your most innovative design ideas and compete for recognition in this celebration of outstanding exhibit design.
• Best New Product: Think you've created something amazing? Something that will wow guests and change the game for the attractions industry? Then step into the spotlight with the Best New Product award at IAAPA Expo! This prestigious award celebrates the most innovative products and services across 11 different subcategories, recognizing the brilliant minds shaping the future of fun.

What is the purpose?

• To recognize outstanding new products and services developed by IAAPA’s manufacturer and supplier members operating in an attraction.
• To recognize the best booths at IAAPA Expo based on booth design, branding, staffing, and overall appeal.

Who is eligible?

• Members of IAAPA that are exhibiting at IAAPA Expo.
• Those that meet the award criteria.

How do I win?

A panel of judges comprised of IAAPA facility members, will evaluate all entries and select the winners in several Brass Ring Exhibitor Awards categories.

What are the benefits to winning companies?

• Receive a prestigious award to display in your facility.
• Listing on the Awards Winners display during IAAPA Expo.
• Identified in press releases issued to industry trade publications.
• Printed in a future issue of IAAPA’s Funworld magazine.
• Posted on the IAAPA website.
• Given the IAAPA Brass Ring Award Winner logo and toolkit to be used on your website or advertising materials.
• Celebrated at the IAAPA Honors awards in Spring 2026.

More information and how to apply

Visit the Brass Ring Exhibitor Awards page for full details and to apply.

If you are selected as a Finalist and/or Winner, information from the application will be used in promotion materials, including Exhibitor Info, Product Name, Description, and Picture.

The entry deadlines are:

• Best New Product and Impact Awards - Aug. 15, 2025
• Best Exhibit and Image Awards - Nov. 7, 2025