Expo Europe Sponsor Services Guide

Please see below for a list of all sponsorship related deadlines and scroll down for additional information.

Sponsorship Opportunities

• To view all sponsorship opportunities, please see the 2024 Sponsorship Program. Reach out to Cheryl Sulock at [email protected] with any inquiries. 

Social Media Assets

• Promote your presence and share with your network you’re sponsoring IAAPA Expo Europe 2024! Download the ready-to-use social media graphics to use on your social media channels. Don’t forget the official hashtag #IAAPAExpos.
• Sample Post: We are proud to sponsor IAAPA Expo Europe 2024 in Amsterdam this September. Come and meet us! IAAPA.org/IAAPAExpoEurope #IAAPAExpos

Download Social Media Graphics

Helpful Links

• Agenda
• Registration
• Expo Floor Plan
• Hotel Reservations

For a full list of sponsor benefits, please see the Sponsorship Program.

• All sponsors will have their logos on the IAAPA website linked to their company website.
  • Please note that sponsor logos will be added to IAAPA’s website once a 50% deposit is received.
  • To update your company logo or URL for sponsor recognition, please email Aarti Maharaj at [email protected].
  • The deadline to change your sponsor logo is 12 July, 2024.
• To confirm your company’s social media information, please email your URL, Facebook, LinkedIn, and Instagram to Aarti Maharaj at [email protected].
• All sponsors will receive a special sponsor icon to use on their website, social media, email signature, etc. Sponsor icons were attached to your sponsorship confirmation email. If you need them to be re-sent, please reach out to Aarti Maharaj at [email protected].  
• Badge ribbons for all sponsors, as well as plaques for Platinum sponsors, will be available for pick-up at the IAAPA Sales Office which is located inside Hall 10. Non-exhibiting sponsors that wish to pick up their ribbons and/or plaques prior to the Expo opening can contact Cheryl Sulock to make arrangements. 

Sponsor Registration and Tickets - IAAPA Expo Europe

Sponsored Giveaway Information - IAAPA Expo Europe

Sponsor Shipment Label - IAAPA Expo Europe 2025.pdf

SUSTAINABILITY AND WASTE
IAAPA is committed to promoting sustainability in exhibitions and we continually work with venues, suppliers and contractors to reduce the impact our activities have on the environment. To support these goals, we encourage you to consider the below information when selecting your sponsored giveaway items.

• Minimise packaging and reuse your packing materials.
• Buy products made from recycled materials, or research and prioritise items and equipment that support the use of recycled materials.
• Bring only what is needed for the event. Take away/recycle what isn’t distributed at the event.
• Use local staff and resources to reduce international travel and opt to offset your carbon emissions on flights.

Visit Expo Europe Sustainability for more information.

Connect+ Sponsor Information - IAAPA Expo Europe

We are pleased to provide all Platinum and Gold Level sponsors with the benefit of reaching all registered, opted-in IAAPA Expo Europe attendees through email campaigns. This extremely valuable benefit is only available to our highest-level sponsors and provides the unique opportunity to engage directly with registered attendees.

• Platinum Level sponsors receive one pre-show email campaign and one post-show email campaign.
• Gold Level sponsors receive one post-show email campaign.

Please click below to find the specifications and checklist to take advantage of this sponsor benefit:

• IAAPA Expo Europe 2024 Pre-Event Sponsor Email.pdf
• IAAPA Expo Europe 2024 Post-Event Sponsor Email_0.pdf

If you would like to participate, be sure to note the approval windows for Platinum Level pre-show emails (August 21 – September 6) and for Platinum and Gold Level post-show emails (September 3 – October 4). Once your campaign is approved by IAAPA, we will put you in touch with the team at Direct Hit Marketing who will deploy your email to the full registrant list (opt-outs excluded).

Final deployment dates will be selected on a first-come, first-serve basis after the approval and testing phases.
If you have questions regarding the email campaign benefit, please contact Aarti Maharaj at [email protected].

Sponsor Spotlight Sessions for Platinum Level Sponsors of IAAPA Expo Europe

Sponsor Spotlight Session Overview - IAAPA Expo Europe 2024.pdf

If applicable to their sponsorship agreement and selected event, Platinum Sponsors can display a 30-second video at their sponsored event. Videos should be submitted to Cheryl Sulock at [email protected] for IAAPA approval by 23 August, 2024.

• Format: mp4 file formatted for a 16:9 screen
• Length: 30-seconds maximum
• Deadline to submit video: 23 August, 2024
• Please keep in mind that IAAPA is committed to promoting safe rider behavior. Videos may not depict riders with hands in the air or holding loose articles, and all riders should be holding onto provided safety restraints.
• For more details, please reach out to Cheryl Sulock at [email protected].
   

Looking to expand your recognition? Advertising opportunities are also available! Reserve your space now to lock-in rates and premium positioning. For more details, see the 2024 Media Kit.

IAAPA Expos Show Policies

Intellectual Property Policy and Procedures

IAAPA Expo Europe 2024 Sponsorship Prospectus.pdf