IAAPA Expo Europe First-Time Attendees
Make the most out of your first Expo. Find out relevant exhibitors and tailored events during IAAPA Expo Europe. Explore useful tools to help you navigate.

Make a Plan Before you Arrive:
Review 870+ exhibitors and a map to easily find the companies you want to see. Excel London is a large venue. The walk between the West and East Entrances is approximately 600 metres. Plan your timings in advance.

Download the official Expo app to navigate IAAPA Expo Europe with ease. Inside you can find:
- QR code to pick up your Expo badge
- Instant access to the agenda
- Interactive map
- Exhibitors, education and speaker lists
- Your personal photos sponsored by Storibox
- Your bookmarked events (syncable to your calendar)
- Select on-demand content for 30 days post-event
Get it now on the App Store, Google Play or access via a web browser.


It takes place on Tuesday, 22 Sept. and is free for all Expo attendees. Attend a celebratory kick off of the Expo. During this ceremony, attendees can hear welcomes from the IAAPA and industry leaders, watch a What’s New Video highlighting the latest innovations and developments from across Europe and beyond, and enjoy a fun show.
Doors open at 9 a.m., with the show running from 9:30 a.m. to 10 a.m. in the IAAPA Theatre, sponsored by Angry Birds at stand N4422 via entrance N10.

Attend a dedicated event for peers like you on Tuesday, 22 Sept. 10:30 a.m. to 11:15 a.m. in N10 Conference Room 2.

Find how to get to the venue, help points on site, cloakroom, accessibility, F&B available, and much more.
Use the handy agenda filters - by topic, difficulty level, and more - to help you find the sessions most relevant to you. View a shortlist below.
Interested in generic insights
For theme park professionals
- World of Frozen: Across Cultures and Continents
- From Data to Flow: Improving Guest Experience Without New Infrastructure
For water park professionals
For FEC and indoor industry professionals
- Game On: The Competitive Socialising Boom & the Future of LBE
- Rethinking Location Strategy: The Rise of Retail as Entertainment Destination
- The Deal is Just the Beginning: An Exchange on Retail and Entertainment Partnership
For sustainability professionals
For safety and security professionals

Education Conference IAAPA Members
If you are an IAAPA member, a ticket to the Education Conference is already included for you.
Education Conference Nonmembers
Nonmembers can purchase access for £250 per person or join IAAPA and get much more! Email [email protected] or visit the IAAPA Membership Desk in registration area near S1/S2 entrances.
Pick and choose from Networking Receptions – small networking events designed to connect with peers. Those are optimal to connect outside of a busy show floor. Those are ticketed events and a separate registration is required. To check availability, make your way to the Registration areas inside Excel London near the S1 and S2 entrances or registration near the N11 and S11 entrances.
Amusement and Theme Park
Water Park
Family Entertainment Center and Indoor Entertainment
Science Centre and Museum
Zoo, Aquariums and Natural Attraction
Designer and Creative
Young Professionals
NEW Poland
NEW DACH Region
NEW Francophone
MENA Region

Prepare a business card or scan QR code inside the Connect+ app to connect and continue discussions afterwards. Open camera icon in the Connect+ app to scan another attendees ‘My QR code’ to instantly connect.


