The Million Dollar Mistake: A Framework for Smarter Attraction Buying

The IAAPA Expo floor is the ultimate showcase of innovation, featuring thousands of incredible attractions that can transform your business. But with so many amazing options, how do you identify the one that perfectly aligns with your specific demographic, footprint, and operational model?
This 60-minute webinar is your strategic guide to making confident, data-driven buying decisions. Speakers Clint Novak and Bryan Severance provide a rapid-fire framework to evaluate the "True Cost of Ownership"—balancing installation, labor, and throughput against potential revenue. Join us before you hit the aisles to ensure your next major investment isn't just exciting, but a sustainable profit engine for years to come.

Learning Objectives:

• Define the "Operational Envelope": Learn why the brochure dimensions are misleading—accounting for critical queuing zones, maintenance access lanes, and safety buffers that often add 30% to your required footprint.
• Calculate the "True Labor Burden": Look past the "one operator" claim to budget for the hidden realities of specialized technician training, daily preventive maintenance, and the cost of coverage during breaks.
• Maximize Revenue Density: Master the "Revenue Per Square Foot" calculation to determine if a massive attraction really outperforms a dense cluster of smaller games, ensuring every inch of your floor pays rent.