Bryan Severance

Bryan Severance is an industry visionary with nearly 30 years of experience shaping the global family entertainment landscape. Specializing in attraction design and facility operations, Bryan has a proven track record of executing massive financial turnarounds—taking struggling, unprofitable parks and transforming them into highly lucrative entertainment destinations.

A pioneer in attraction design, Bryan has developed several "world's first" concepts throughout his career, including Fruit Chop and secret trampoline tunnels. Most notably, he is the co-creator and Park Director of Spy Ninjas HQ in Las Vegas—the world’s first physical entertainment venue built entirely around a major YouTube intellectual property (leveraging a brand with over 45 million subscribers and 15 billion views). In recognition of his innovative work on this groundbreaking flagship location, Bryan and Spy Ninjas HQ were named Brass Ring Award Finalists for IAAPA 2025.

Through his design and construction firm, Fallout Zones Consulting, Bryan has spent decades building, installing, and optimizing Family Entertainment Centers (FECs) nationwide. His high-level operational expertise is sought after across the industry; he notably partnered with Main Event Entertainment to co-author national safety, training, and operational protocols for their laser tag operations, which boosted attraction throughput by an average of 65%.

Whether he is designing the next world-first attraction, flipping a massive monthly deficit into robust positive cash flow, or spearheading global franchise expansion, Bryan remains dedicated to his lifelong vision of redefining world-class family entertainment.