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Author

Coralie Juillet

Coralie is a freelance writer and marketing, communications, and PR professional with extensive experience in the attractions industry. Passionate about storytelling and innovation, she brings industry insights to Funworld, combining her European perspective with global expertise. Connect with her on LinkedIn.

coralie juillet
Session

Operations with Purpose: Indicators that Transform Businesses

In a landscape where political shifts, social dynamics, and changing consumer behaviors directly impact the entertainment industry, strategic KPI management becomes the compass for success. Romina Peralta, Operations Manager at Neverland in Argentina, will share how her management model anticipates scenarios, identifies predictive actions, and focuses on key indicators to keep operations efficient and evolving. A practical and inspiring session for leaders looking to turn data into decisions that shape the future of their entertainment centers.
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Session

Session 1 - Drayton Manor - Sales and Marketing

Learn how Drayton Manor has transformed over the years, to reposition its self as family thrills. Learn about their tactics of rebranding as they celebrate their 75th year. 
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Session

Session 2 - Drayton Manor - Operations

Learn how Drayton Manor keep guests coming back, outside of the summer season. Uncover the strategies of seasonal events, including late night rides and fireworks. 
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Author

Scott Fais

Scott is the senior director of global editorial at IAAPA. The six-time Emmy Award-winning journalist enjoys visiting creative attractions of all kinds—and meeting the professionals behind them. Connect with him on LinkedIn.

Scott Fais
Session

Session 4 - Cadbury World

Discover how operational strategies have changed since Cadbury World originally opened. Todays guests bring their unique needs, so we will uncover lessons from transforming the attraction experience from a self guided, to a linear tour. See the impacts this has on NPS, operational efficiency and planning for accessibility accommodations, ensuring Cadbury World remains as one of the UKs top brand activations.  
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