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What does the B2B customer journey look like in a world of OTAs, tour operators, and evolving international guest expectations? Philipp Gamper from Swarovski Kristallwelten in Austria shares hands-on experience navigating complex partnerships and multi-stakeholder (commercial) ecosystems. With practical examples and lessons learned, he explores how attractions can create seamless, valuable experiences not just for end visitors but also for the businesses (and revenues) that bring them.

In this session, Cape Town-based experts share practical ways to place community at the heart of your attraction. Using real-world examples, they’ll explore how to engage local audiences, form mutually beneficial partnerships, and build stronger ties with nearby businesses. Expect to come away with actionable ideas, like cross-promotions, community events, and collaborative marketing to boost resilience and ensure your attraction remains relevant year-round

Join this interactive workshop to take a structured look at the current state of Africa’s visitor attractions. Using a collaborative grid exercise, participants will explore key challenges, growth drivers, and areas of innovation across the sector. Drawing on the collective insights in the room, this session encourages open dialogue and shared reflection on where the industry stands today. You’ll walk away with a clearer understanding of regional dynamics, emerging opportunities, and practical takeaways to inform future strategy.

What does it really take to succeed in South Africa’s dynamic visitor attractions market? This panel brings together an international operator building local partnerships, a homegrown business thriving on its own terms, and a speaker with experience across the continent who will unpack key intercultural differences. Together, they’ll explore the realities of doing business—from navigating regulation and operations to building trust and understanding the local context.