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The Importance of Lighting

04:48 PM • By Tony Hansen

Elevating outcomes beyond expectations

Volkanu
Themed lighting makes a huge difference in rides like Volkanu at Iowa's Lost Island. Photo courtesy Sally Dark Rides.

As a lighting designer with more than 40 years of experience, I’ve specialized in themed attractions. A question I am frequently asked is whether a project truly requires a lighting designer. The straightforward answer is no—it does not. A lighting designer is not strictly necessary, much like a hairstylist, a chef, or a DJ is not essential for an event. However, these professionals exist to elevate outcomes beyond what most individuals can achieve independently.

While many of us are capable of cutting our own hair, preparing a meal, or selecting music, the involvement of skilled professionals typically results in a far more refined and impactful experience. The same principle applies to lighting design. A trained and experienced designer brings a critical eye and technical expertise that can reveal more effective and creative ways to illuminate a space—quite literally presenting a project in its best possible light. Moreover, thoughtful design often leads to greater efficiency, which can translate into cost savings over time.

Lighting is fundamentally integral to perception. What we see is the result of light reflecting off surfaces, and the quality of that light directly shapes how objects are perceived. Effective lighting design can enhance form, texture, and color, significantly influencing the overall visual experience. Conversely, poor lighting can render even the most well-crafted elements flat, unappealing, or even misleading.

In my work, I remain attentive to evolving technologies and industry trends, but my primary focus is on leveraging these advancements to create tailored, distinctive solutions for each client. For example, LED technology allows for greater discretion in fixture placement while also introducing considerations such as Color Rendering Index (CRI), which measures a light source’s ability to accurately reveal colors. Proper control of the light spectrum ensures that colors appear as intended, enabling designers to emphasize or de-emphasize elements, guide attention, and create dynamic visual effects.

I often emphasize to clients that lighting is as essential as any physical component of a project, whether it be scenic design, costuming, or architecture. None of these elements can be fully appreciated without proper illumination. In many cases, I have transformed entire attractions through lighting alone—demonstrating that, at times, relighting can be more impactful than repainting or rebuilding.

Modern lighting systems also offer remarkable flexibility. A single environment can be adapted to serve multiple purposes through changes in lighting alone. With the press of a button, a space can transition seamlessly from one function or mood to another. When executed thoughtfully, lighting design has the power to significantly enhance both the aesthetic and functional success of a project.

Tony Hansen
Tony Hansen

Tony Hansen has more than 40 years of experience in the lighting industry. He focuses on the design and implementation of advanced lighting solutions for architectural environments, houses of worship, and live events, with a strong focus on themed entertainment, combining creative vision with deep technical expertise. Connect with him on LinkedIn.

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IAAPA is the leading global association for the attractions industry, representing theme parks, water parks, family entertainment centers, zoos, aquariums, and more. Dedicated to advancing industry growth, safety, and innovation, IAAPA provides its members with world-class events, educational resources, and advocacy efforts. IAAPA connects professionals across the globe, helping them create impactful guest experiences and drive business success. More about IAAPA

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