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Funworld Live: Enchanted Parks CEO Holds Big Plans

• 10:25 AM • By Scott Fais

James Harhi, CEO of Enchanted Parks, discusses the recent acquisition of several parks from Six Flags, emphasizing the team's excitement and readiness for the transition.

enchanted parks james hahri
Enchanted Parks CEO James Harhi sits down with Funworld Editor Scott Fais

News flash: James Harhi isn’t done shopping. And he shared plenty more details. 

The CEO of Enchanted Parks spoke candidly to IAAPA News about the future of the relatively new theme park chain.  In an exclusive Funworld Live interview, Harhi gave an update on the future of Enchanted Parks. 

EPR Properties completed its acquisition of six former Six Flags-owned facilities on April 6, representing a $315 million investment. Enchanted Parks will operate the six U.S. properties under a long-term master lease, including:
 

  • Michigan’s Adventure
  • Schlitterbahn Galveston
  • Six Flags Great Escape
  • Six Flags St. Louis
  • Valleyfair

  • Worlds of Fun

     

    Meanwhile, La Ronde Operations, Inc., will operate La Ronde in Montreal, Quebec, Canada, following an acquisition expected to close in the second quarter of 2026.
     

Highlights of the conversation above include:

  • Leadership focus at the park level
  • Hiring a chief marketing officer
  • Creating a brand philosophy centered on “escapism”
  • Driving controlled, intentional future growth
  • Working with manufacturers and suppliers
  • Creating a season pass program
  • Commitment to finding new talent
  • Creating guest-centric value and an affordability strategy
  • Balanced approach to IP and innovation

    Enchanted Parks, founded in 2012, has grown to eight parks, with plans to expand further.  Click the link above to watch and listen to the full conversation with CEO James Harhi. 

For media inquiries or further information, please visit the Pressroom or email [email protected]

IAAPA is the leading global association for the attractions industry, representing theme parks, water parks, family entertainment centers, zoos, aquariums, and more. Dedicated to advancing industry growth, safety, and innovation, IAAPA provides its members with world-class events, educational resources, and advocacy efforts. IAAPA connects professionals across the globe, helping them create impactful guest experiences and drive business success. More about IAAPA

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