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Summit
IAAPA Summit: Entertainment Centers
In-Person
Event Details
IAAPA Summit: Entertainment Centers (EC) is the industry’s premier event to grow your business, expand your knowledge, and get inspired to boost your Family Entertainment Center (FEC) or Location Based Entertainment (LBE).
Take advantage of this opportunity to broaden your business network and connect with like-minded industry professionals to share best practices and explore the latest industry trends. EC Summit also includes an education program where you can learn from your industry peers and various experts with thought provoking activity, valuable sessions, and dynamic speakers.
Learn, connect and be part of this exclusive event for Entertainment Centers in Latin America and the Caribbean!
Ticket Required
Region:
Latin America, Caribbean
Event Time:
October 16, 2025 - October 17 2025 | All Day CST
Venue: In-Person
Location: DoubleTree by Hilton Hotel Mexico City Santa Fe
Address:
Calle 3 55 Col Lomas de Santa Fe
01219 , CDMX
Mexico
Session Type: Summit
Diamond Sponsors
Platinum Sponsors
Event Sponsors
Pricing Details
| PRICING | Member | Nonmember |
|---|---|---|
IAAPA Summit: Entertainment Centers Special Group Rate for IAAPA Members: Register three or more team members from your company and pay only $150 each. | 199.00 | 299.00 |
Exclusive Experiences Included in the Summit
Learn and connect surrounded by the excitement of Go-Kart racing!
K1 Speed Santa Fe will be the meeting point to strengthen your networking while you learn from the experience of one of the growing indoor entertainment centers in Mexico.
This indoor attraction boasts an exciting layout, it has a long straightaway that will make you feel the full power of their go-karts, and its fast, continuous curves are a lot of fun to navigate.
Speakers
AGENDA
Thursday | October 16
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Registration
Registration and Networking coffee
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Opening Ceremony
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Icebreaker and Networking Session
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Importance of Organizational Culture for Operations
Discover how to build and foster an organizational culture that inspires, motivates, and creates memorable experiences for both your team and your guests. Led by Juan José, Partner at Andersen Consulting and expert in cultural and organizational transformation, this session will share practical strategies and real-world examples that show how innovation, technology, and artificial intelligence can strengthen internal culture and boost talent engagement within the entertainment industry.
Speaker
Juan José García Luna Managing Director and Partner, Andersen Consulting
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Consumer Behavior and Guest Experience
Explore how to understand consumer behavior and design memorable experiences for visitors. This panel brings together experts who will share trends, insights, and key strategies to enhance audience interaction and satisfaction in the entertainment industry.
Speakers
Gilberto Güido Vázquez Chief Experience Officer, KidZania
Adrián Pérez Cuadra Entertainment Strategist
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Coffee Break
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Sharing Experiences Roundtables
An interactive roundtable format. Participants can choose one topic per day, allowing them to explore two different areas during the event. At each table, real experiences will be shared, common challenges discussed, and ideas and applicable solutions collectively built. This activity promotes horizontal learning, intentional networking, and collaboration among operators.
Topics:
- Human talent development and well-being
- Business models and sustainable growth
- Operational excellence and resource management
- Comprehensive safety and visitor trust
Moderators
Adrián Pérez Cuadra Entertainment Strategist
Alessandra Gavito Chemical Engineer, UNAM
Giselle Escalante Director of Graduates and Professor, Universidad Anáhuac México
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Lunch
-
Case Study: 360 Entertainment Center
Guided activity based on a practical case specially designed for this Summit, simulating a real situation experienced by an Entertainment Center. Throughout the session, you will work in teams to analyze the case, identify key issues, and propose strategic solutions using the tools and approaches previously discussed during the day. This dynamic encourages critical thinking, immediate application of learning, and the exchange of perspectives among peers.
Moderators
Eduardo Walls CEO and Founding Partner , Strategio
Juan José García Luna Managing Director and Partner, Andersen Consulting
Giselle Escalante Director of Graduates and Professor, Universidad Anáhuac México
Romina Peralta Operations Manager, Neverland Parks
Alessandra Gavito Sr. Sustainability Manager, KidZania
Hernán Barbieri COO Global de KidZania, KidZania, México
Adrián J. Romero CEO, Timeless Brands
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Visit to K1 Speed and Networking
Learn and connect in an exciting event at K1 Speed, a Family Indoor Electric Karting, located in Garden Santa Fe.
Address: C. Guillermo Gonzalez Camarena 1205-e2, Santa Fe, Zedec Sta Fé, Álvaro Obregón, 01210 Ciudad de México, CDMX
Friday | October 17
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Networking Coffee
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Targeted Connections
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Case Study: Trends in Innovation for Family Entertainment
A creative and quick inspiration space to explore new ideas and concepts applicable to FECs:
• Emotional training for staff
• Digital and analog gamification
• Low-cost activities and micro-events
• Edutainment as a value proposition
The format will include examples, short dynamics, and time to brainstorm how to apply these trends in real contexts.
Moderators
Eduardo Walls CEO and Founding Partner , Strategio
Romina Peralta Operations Manager, Neverland Parks
Alessandra Gavito Sr. Sustainability Manager, KidZania
Hernán Barbieri COO Global de KidZania, KidZania, México
Adrián J. Romero CEO, Timeless Brands
-
Sharing Experiences Roundtables
Second round of the interactive roundtable dynamic. Each proposed topic represents a different working table, facilitated by an expert or moderator. Participants can choose one topic per day, allowing them to explore two different areas during the event. At each table, real experiences will be shared, common challenges discussed, and ideas and applicable solutions collectively built. This activity promotes horizontal learning, intentional networking, and collaboration among operators.
Topics:
- Human talent development and well-being
- Business models and sustainable growth
- Operational excellence and resource management
- Comprehensive safety and visitor trust
Moderators
Alessandra Gavito Chemical Engineer, UNAM
Adrián Pérez Cuadra Entertainment Strategist
Giselle Escalante Director of Graduates and Professor, Universidad Anáhuac México
-
Coffee Break
-
Operations with Purpose: Indicators that Transform Businesses
In a landscape where political shifts, social dynamics, and changing consumer behaviors directly impact the entertainment industry, strategic KPI management becomes the compass for success. Romina Peralta, Operations Manager at Neverland in Argentina, will share how her management model anticipates scenarios, identifies predictive actions, and focuses on key indicators to keep operations efficient and evolving. A practical and inspiring session for leaders looking to turn data into decisions that shape the future of their entertainment centers.
Speakers
Romina Peralta Operations Manager, Neverland Parks
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