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Summit

IAAPA Summit: Entertainment Centers

In-Person
October 16, 2025 - October 17 2025 | All Day CST
Ticket Required
Encuentro IAAPA Centros de Entretenimiento 2025

Event Details

IAAPA Summit: Entertainment Centers (EC) is the industry’s premier event to grow your business, expand your knowledge, and get inspired to boost your Family Entertainment Center (FEC) or Location Based Entertainment (LBE).

 

Take advantage of this opportunity to broaden your business network and connect with like-minded industry professionals to share best practices and explore the latest industry trends. EC Summit also includes an education program where you can learn from your industry peers and various experts with thought provoking activity, valuable sessions, and dynamic speakers. 

 

Learn, connect and be part of this exclusive event for Entertainment Centers in Latin America and the Caribbean!

Ticket Required
Region:
Latin America, Caribbean
Event Time:
October 16, 2025 - October 17 2025 | All Day CST
Venue: In-Person
Location: DoubleTree by Hilton Hotel Mexico City Santa Fe
Address:

Calle 3 55 Col Lomas de Santa Fe
01219 , CDMX
Mexico

Session Type: Summit

Diamond Sponsors

Platinum Sponsors

Event Sponsors

Pricing Details

PRICINGMemberNonmember
IAAPA Summit: Entertainment Centers

Special Group Rate for IAAPA Members: Register three or more team members from your company and pay only $150 each.

199.00 299.00

Exclusive Experiences Included in the Summit

Visit to K1 Speed

Learn and connect surrounded by the excitement of Go-Kart racing!

K1 Speed ​​Santa Fe will be the meeting point to strengthen your networking while you learn from the experience of one of the growing indoor entertainment centers in Mexico.

This indoor attraction boasts an exciting layout, it has a long straightaway that will make you feel the full power of their go-karts, and its fast, continuous curves are a lot of fun to navigate. 

K1 Speed

AGENDA

24-Hour Time

Thursday | October 16

-

Registration

Registration and Networking coffee

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Opening Ceremony

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Icebreaker and Networking Session

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Importance of Organizational Culture for Operations

Discover how to build and foster an organizational culture that inspires, motivates, and creates memorable experiences for both your team and your guests. Led by Juan José, Partner at Andersen Consulting and expert in cultural and organizational transformation, this session will share practical strategies and real-world examples that show how innovation, technology, and artificial intelligence can strengthen internal culture and boost talent engagement within the entertainment industry.
 

Speaker

Juan José García Luna Managing Director and Partner, Andersen Consulting

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Consumer Behavior and Guest Experience

Explore how to understand consumer behavior and design memorable experiences for visitors. This panel brings together experts who will share trends, insights, and key strategies to enhance audience interaction and satisfaction in the entertainment industry.

Speakers

Gilberto Güido Vázquez Chief Experience Officer, KidZania

Adrián Pérez Cuadra Entertainment Strategist

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Coffee Break

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Sharing Experiences Roundtables

An interactive roundtable format. Participants can choose one topic per day, allowing them to explore two different areas during the event. At each table, real experiences will be shared, common challenges discussed, and ideas and applicable solutions collectively built. This activity promotes horizontal learning, intentional networking, and collaboration among operators.

Topics:

  1. Human talent development and well-being
  2. Business models and sustainable growth
  3. Operational excellence and resource management
  4. Comprehensive safety and visitor trust

Moderators

Adrián Pérez Cuadra Entertainment Strategist

Alessandra Gavito Chemical Engineer, UNAM

Giselle Escalante Director of Graduates and Professor, Universidad Anáhuac México

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Lunch

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Case Study: 360 Entertainment Center

Guided activity based on a practical case specially designed for this Summit, simulating a real situation experienced by an Entertainment Center. Throughout the session, you will work in teams to analyze the case, identify key issues, and propose strategic solutions using the tools and approaches previously discussed during the day. This dynamic encourages critical thinking, immediate application of learning, and the exchange of perspectives among peers.

Moderators

Eduardo Walls CEO and Founding Partner , Strategio

Juan José García Luna Managing Director and Partner, Andersen Consulting

Giselle Escalante Director of Graduates and Professor, Universidad Anáhuac México

Romina Peralta Operations Manager, Neverland Parks

Alessandra Gavito  Sr. Sustainability Manager, KidZania

Hernán Barbieri COO Global de KidZania, KidZania, México

Adrián J. Romero CEO, Timeless Brands

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Visit to K1 Speed and Networking

Learn and connect in an exciting event at K1 Speed, a Family Indoor Electric Karting, located in Garden Santa Fe.


Address: C. Guillermo Gonzalez Camarena 1205-e2, Santa Fe, Zedec Sta Fé, Álvaro Obregón, 01210 Ciudad de México, CDMX

Please Note: Agenda is subject to change

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