Institute for Attractions Professionals (IAP)

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IAAPA Institute for Attractions Professionals (IAP)

The IAAPA Institute for Attractions Professionals (IAP) is a hybrid program that uses adult learning methodologies. This edition will take place between 15-16 February 2025 in Riyadh, Saudi Arabia, coinciding with IAAPA Middle East Trade Summit.

The course material is aimed at highly motivated learners with an interest in cross-departmental industry functions. Participants will gain a global attractions perspective, across seven (7) professional areas to learn more about best practices across member types. The intensive two-day in-person program is designed partly of classroom instruction led by industry experts from Six Flags Qiddiya, Aquarabia Water Theme Park Qiddiya City, Sarovski Kristallwelten, Europa-Park and Familypark (Compagnier des Alpes). Small group activities encourage networking among attendees along with opportunities to share perspectives from the learnings. Upon completion of in person learning, participants have three-months access to self-paced online coursework, specially curated for IAP to deep dive into topics. By combining in-person and online learning, participants will gain a solid understanding of the key disciplines and processes required to manage a successful attraction.

During the program, participants will develop the skills necessary to become an integral member of a management team through identifying industry trends, challenges and opportunities for different entertainment show types. They will explore best practices to predict, meet, and exceed guests’ expectations and demonstrate an understanding of the complexities involved in business development and expansion. They will conduct a risk assessment for your facility to proactively prevent hazards and will also gain understanding for interpreting food and beverage metrics and data.

Included in Registration:

Access to workshop sessions
Handbook and handouts
Coffee and snack breaks
Two lunches
Three-month access to curated coursework

Region:

Europe, Middle East, Africa

Event Time: All Day

Venue: In-Person

Location: Riyadh, Saudi Arabia

Session Type: Education

Continuing Education Units: 16

Pricing Details

Currency

PRICING	Member	Nonmember
Member	699.00
Nonmember		1165.00

Speakers

Neil Dwyer - ICAE

Vice President of Park Operations, Six Flags Qiddiya

Lukas Metzger

Head of Operations, Europa-Park

Jan Taylor

Director of Food & Beverage Operations, Six Flags Qiddiya

Leander de Wit

Vice President of Retail and Food & Beverage, Six Flags Qiddiya

Scott Swenson

CEO, Scott Swenson Creative Development

Filip De Witte

CEO, Familypark

Olivia Wyrick

Senior Director Waterpark Operations and Aquatics, Aquarabia Qiddiya City

Philipp Gamper

Head of Marketing, Swarovski Kristallwelten

Maya Mattar

Founder, Lasting Impressions

AGENDA

Saturday | February 15

9:00 - 9:30am

Registration Open

9:30 - 10:00am

Welcome Plenary Session (attendance mandatory)

10:00 - 10:30am

Trends in the Entertainment Industry

10:30 - 11:30am

Games & Merchandise

11:30 - 11:45am

Break

11:45am - 1:00pm

Finance

1:00 - 2:00pm

Lunch

2:00 - 3:00pm

Food & Beverage

3:00 - 3:15pm

Break

3:15 - 4:15pm

Entertainment 1

4:15 - 4:30pm

Break

4:30 - 5:45pm

Entertainment 2

5:45pm

End of Day 1

See What Our Members Are Saying

Discover how IAAPA membership has positively impacted businesses across the attractions industry

- From the M&S side I love the app and its come so far in recent years. No matter if you are on the M&S side or park side be sure down download and spend some time in the app before the show. There are people and companies in the building next week at IAAPA Expo who you want to meet with but don’t even know they are attending - the app is your answer!
  Jamie Flaherty, ICAE
  VP, Business Development and Marketing | Netserv Applications
- We’ve really enjoyed working with the Connect+ platform over the past few shows. It’s been a game-changer in helping us connect with attendees more efficiently and keep track of meaningful conversations throughout the event. The interface is intuitive, and the personal training session helped our team feel confident using all the features right away.
  Brett Beadle
  Digital Marketing Specialist | Gateway Ticketing Systems, Inc.
- Connect+ is a great tool that I can use to prepare and participate in IAAPA events. Being able to see the attendee list allows me to strategize what conversations and meetings I want to have ahead of time, and I can connect with those people directly in the app. It also keeps me organized during an event. Each day will have a full schedule, and if I turn on push notifications, it will let me know what event is coming up and where it is so I can stay on track.
  Megan Gannon
  Business Development Manager | Themed Entertainment
- IAAPA Expo is always a whirlwind, but IAAPA Connect+ kept me organized and focused. Before the show, I was able to map out my entire experience, from scheduling meetings to bookmarking EDUSessions and booths I wanted to visit on the show floor. During the event, I just pulled out my phone and the app guided me through my schedule, ensuring I didn't miss a thing. It was like having a personal assistant dedicated to making my expo experience a success. I felt more organized, more connected, and more confident than ever before. I can't imagine attending another IAAPA Expo without it!
  Cassidy Newman
  Managing Director | Carousel Communications