IAAPA Institute for Attractions Professionals (IAP)

IAAPA Institute for Attractions Professionals (IAP)

The IAAPA Institute for Attractions Professionals (IAP) is a hybrid program that uses adult learning methodologies. This edition will take place between 15-16 February 2025 in Riyadh, Saudi Arabia, coinciding with IAAPA Middle East Trade Summit.

The course material is aimed at highly motivated learners with an interest in cross-departmental industry functions. Participants will gain a global attractions perspective, across seven (7) professional areas to learn more about best practices across member types. The intensive two-day in-person program is designed partly of classroom instruction led by industry experts from Six Flags Qiddiya, Aquarabia Water Theme Park Qiddiya City, Sarovski Kristallwelten, Europa-Park and Familypark (Compagnier des Alpes). Small group activities encourage networking among attendees along with opportunities to share perspectives from the learnings. Upon completion of in person learning, participants have three-months access to self-paced online coursework, specially curated for IAP to deep dive into topics. By combining in-person and online learning, participants will gain a solid understanding of the key disciplines and processes required to manage a successful attraction.

During the program, participants will develop the skills necessary to become an integral member of a management team through identifying industry trends, challenges and opportunities for different entertainment show types. They will explore best practices to predict, meet, and exceed guests’ expectations and demonstrate an understanding of the complexities involved in business development and expansion. They will conduct a risk assessment for your facility to proactively prevent hazards and will also gain understanding for interpreting food and beverage metrics and data.

Included in Registration:

• Access to workshop sessions
• Handbook and handouts
• Coffee and snack breaks
• Two lunches
• Three-month access to curated coursework