Natalie Chan

Natalie joined Hasbro as an early member of the Location Based Entertainment division and currently heads the Asia Pacific team. Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. In her role, Natalie is responsible for strategic business development of Hasbro experience in the APAC region, supporting partners to develop the right entertainment attractions with Hasbro brands, offering advisory from concept development to business expansion. Natalie is dedicated to developing a storytelling experience that is both engaging and business viable. Prior to joining Hasbro, Natalie has over 15 years cross disciplinary experience in the entertainment and IP licensing industries, holding key roles in organizing international events, including the Asia Pacific Film Festival. She is also a member of the Themed Entertainment Association and a consultant of the Hong Kong Design Institute.