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Massimiliano Freddi

CEO
Wonderwood
About

After being in charge of marketing and press for the Italian market of Disneyland Paris, he joined Leolandia, the most popular Italian amusement park for children under 10. As general manager and vice president of strategic development, he oversaw the park's 300 percent expansion.

Since 2016, he has been a member of the coaching staff for Seth Godin's AltMBA and a professor of Marketing and Experience Design at IULM University in Milan. He teaches consumer experience, marketing, and soft skills as an adjunct professor at the same university where the first Italian course in Theme Parks and Attractions Management was introduced.

He founded Wonderwood, an adventure park for all ages, in 2018 and currently serves as the park's CEO. Massi serves as IAAPA's Chair of the Board in 2025.

Massimiliano Freddi's Employer

Wonderwood

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