Danny van der Weel

With over five years of experience in the attractions industry, Danny has built his career in marketing and sales within Looping Experiences. He started at Avonturenpark Hellendoorn before continuing his journey at Familiepark Drievliet, both well-established Dutch theme parks. Danny’s responsibilities include leading rebranding initiatives, strengthening brand positioning, and contributing to the development of both the brand and the overall park experience.

His main focus is on creative marketing, with a particular talent for making a big impact with limited budgets, where you must think outside the box, develop original concepts, and find resourceful ways to keep theme parks relevant, competitive, and engaging for their audiences.

Beyond his work at the parks, Danny is also involved in Theme Park Science, where he collaborates with companies and professionals across the attractions industry to promote science, share knowledge, and connect the world of theme parks with education and research.

Driven by creativity, curiosity, and collaboration, Danny believes that successful marketing doesn't always require big budgets, but rather fresh ideas, strong partnerships, and the courage to try something new.