Carolina Sass de Haro

In addition to being the founder and managing partner of Mapie, she is the editor of the digital innovation and trends platform Disque9, a Latin American market analyst for Phocuswright, and lead researcher at TRVL Lab.

Passionate about knowledge, she holds a Ph.D. in Tourism, is certified in neuroscience by the University of Pennsylvania, and studied entrepreneurship and management at the MIT Sloan School of Management. She also holds a postgraduate degree in Knowledge, Technology, and Information Management, and a bachelor’s degree in Tourism.

Carolina has over 25 years of experience in tourism and hospitality, having held executive and consulting positions. She is also a true global citizen: fluent in 5 languages, she has lived in 4 countries and visited 40 others throughout her journey around the world.

Her main focus at Mapie is research, trends, and the creation and development of businesses, products, services, and experiences.

As a speaker, her signature topics include consumer behavior trends, the future of tourism, behavioral neuroscience, and innovative strategies. She has spoken at numerous national and international events such as TEDx, Phocuswright Conference, LATAM Talk, Cascais Tourism Forum, Fórum E-commerce Brasil, Fórum Panrotas, WTM Latin America, Equipotel, LACTE, Abax Expo, ADIT Invest & Share, Congreso de Hoteleros de Chile, GBTA Brasil, among others.

She was named one of the 100 most powerful people in Brazilian tourism by Panrotas | Elo.