Areej Sowar

Areej Sowar is the Assistant Director of Marketing at Doha Quest, Qatar’s largest and first-of-its-kind indoor theme park. She leads strategic marketing initiatives that support brand positioning, audience growth, and large-scale experiential activations within the attractions and entertainment sector.

Areej was part of the team behind the opening of Doha Quest and contributed to establishing the foundations of its marketing department. Today, she spearheads high-impact campaigns, signature events, and cross-industry partnerships that strengthen the park’s visibility and engagement across the region. 

Her work focuses on translating complex attractions and immersive entertainment concepts into compelling campaigns that connect audiences with destinations and drive sustained guest engagement.