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Join us for opening remarks from the IAAPA Foundation, highlighting its commitment to supporting future leaders in the attractions industry. This brief introduction will set the stage for a day focused on education, inspiration, and opportunity.

Kicking off with an energising plenary session featuring two seasoned industry veterans who will share their personal journeys, key insights, and lessons learned from years in the field. Their stories will inspire, inform, and set a powerful tone for a day dedicated to learning, growth, and connection.

Back by popular demand, our annual Iconic Ride session takes a deep dive into one of the most talked-about attractions in the industry. This year, we journey into the world of Valhalla—a legendary water dark ride that has captivated guests with its epic scale, sensory immersion, and dramatic storytelling. Hear from the creative minds and operational leaders behind Valhalla’s design, evolution, and recent reinvention. From technical challenges to cultural impact, this session unpacks what makes Valhalla a true icon in the attractions world.

Use this time to discover all of what IAAPA Expo Europe Show Floor has to offer. Gets hands on with product demonstrations as you visit exhibitor booths. Become inspired by the diverse offerings of the Attractions Industry. 

This event is a guided tour of the trade show floor, led by knowledgeable IAAPA committee members. It's structured to provide students with an in-depth understanding of the industry and facilitate direct interaction with exhibitors. This tour is tailored to enhance participants' expo experience by offering a curated journey of discovery and engaging activities, aimed at expanding their knowledge and insight into the field through guided exploration and dialogue.