IAAPA Expo Asia 2025 Preview

Explore More at IAAPA Expo Asia 2025

Experience the pinnacle of innovation and networking in the attractions industry at IAAPA Expo Asia 2025, taking place in the dynamic city of Shanghai. From June 30 to July 3, the Shanghai New International Expo Center (SNIEC) will host industry professionals from around the globe for an immersive event featuring cutting-edge exhibitors, valuable EDUSessions, and abundant business opportunities. The trade show floor will be open from July 1 to 3, showcasing a diverse array of exhibitors, products, and technologies that are set to shape the future of attractions.

“IAAPA Expo Asia 2025 marks our return to Shanghai after six years, reuniting the global attractions community under the inspiring theme ‘Find Possible.’ This year’s event will showcase over 300 exhibitors from more than 30 countries, delivering cutting-edge innovations spanning AI-driven (artificial intelligence) entertainment, advanced VR (virtual reality), and immersive ride experiences,” says Executive Director and Vice President of IAAPA Asia-Pacific Jack Chan.

Education Insights

One of the key highlights of IAAPA Expo Asia 2025 is its robust lineup of EDUSessions designed to equip industry professionals with the knowledge and tools needed to thrive in an evolving business landscape. Attendees will have the opportunity to participate in specialized training through the IAAPA Institute for Attractions Professionals and the IAAPA Safety Institute, gaining valuable insights from experts in the field.

Engaging EDUSessions will cover a wide range of topics, from the integration of AI and sustainability in attractions to guest experience enhancements and operational best practices. Learn from industry thought leaders about the latest trends in immersive entertainment, accessibility, and strategic marketing to drive business success. Interactive workshops will explore AI applications, global IP (intellectual property) trends, and emerging technologies shaping the industry’s future.

Engaging Experiences

Beyond the classroom, IAAPA Expo Asia 2025 offers exclusive field experiences, providing attendees with behind-the-scenes access to some of Shanghai’s most renowned attractions. These EDUTours offer firsthand insights into world-class facilities, innovative technologies, and operational strategies that set industry benchmarks. This year, attendees will have the rare opportunity to participate in behind-the-scenes tours of Legoland Resort Shanghai and Shanghai Disney Resort, exploring guest experience strategies and safety excellence at leading attractions.

Networking opportunities will be extensive, allowing professionals to exchange ideas and forge valuable partnerships in immersive settings. Attendees can also gain inspiration from Jill Estorino, president and managing director of Disney Parks International, who will speak at the Leadership Breakfast—offering unique perspectives on global industry trends and innovation.

Hosted Buyer Program

IAAPA Expo Asia will feature IAAPA’s Hosted Buyer Program, designed to enhance the experience for qualified decision-makers. This curated initiative connects buyers with exhibitors in a structured environment, ensuring productive meetings and maximizing time spent at the Expo. IAAPA will cover travel and accommodation expenses in exchange for scheduling meetings with exhibitors eager to connect with buyers. Additionally, enjoy exclusive networking events, targeted business opportunities, and a streamlined experience to make the most of IAAPA Expo Asia.

VIP Program

For an elevated experience, attendees can opt for the VIP Program, which offers premium benefits such as expedited registration, access to an exclusive VIP lounge, and a special briefing with IAAPA executives. This elite offering ensures a seamless and enriching experience, allowing professionals to focus on maximizing their time at the Expo.

IAAPA Expo Asia 2025 provides a trifecta of value—global knowledge via expert-led workshops, innovation exposure through cutting-edge exhibitors, and practical insights from behind-the-scenes tours. Whether attendees seek to enhance operational efficiency, drive visitor engagement, or shape the future of attractions, IAAPA Expo Asia 2025 is the gateway to transforming possibilities into reality.