Creating Strategic F+B Plans for Franchises

Franchise operators often work within defined brand standards, approved vendors, and established menu frameworks. While these guardrails protect consistency across locations, they can pose challenges when faced with rising food and supply costs, labor shortages, and limited purchasing leverage. In this session, SB Value’s Julie Altstadt + Clint Elkins will explore how franchisees can build strategic food and beverage plans within those parameters—addressing multi-market communication tactics, vendor strategy, menu consistency, and operational discipline to help protect margins even when sales remain strong. 

Takeaways:

• Analyze how rising food and supply costs are impacting franchise food and beverage operations.
• Identify where margin loss commonly occurs, even when locations are performing well.
• Explore ways to improve purchasing leverage and create more consistent vendor and menu strategies across locations.