Crafting Neverending Storytelling: Enhancing Guest Journeys with Transmedia and Technology

Discover strategies to design seamless, story-driven experiences that engage guests before, during, and after their visit. Learn how cross-platform transmedia, integrated storytelling, and innovative use of new technology can turn visitors into lifelong fans. Perfect for professionals in themed entertainment, marketing, and IP development.

Key Takeaways:

• Build a Guest Story Experience Loop to sustain engagement beyond the visit.
• Leverage interdisciplinary collaboration to amplify storytelling across touchpoints.
• An exclusive behind-the-scenes look at a StoryVerse that applies the principles of a Guest Experience Loop.
• Case studies from Asia-Pacific markets, including China’s booming attractions sector.

*The session will be conducted in English, with simultaneous interpretation in Mandarin and English available on-site.