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Session

Crafting Neverending Storytelling: Enhancing Guest Journeys with Transmedia and Technology

Date
-

Session Details

Discover strategies to design seamless, story-driven experiences that engage guests before, during, and after their visit. Learn how cross-platform transmedia, integrated storytelling, and innovative use of new technology can turn visitors into lifelong fans. Perfect for professionals in themed entertainment, marketing, and IP development.

Key Takeaways:

  • Build a Guest Story Experience Loop to sustain engagement beyond the visit.
  • Leverage interdisciplinary collaboration to amplify storytelling across touchpoints.
  • An exclusive behind-the-scenes look at a StoryVerse that applies the principles of a Guest Experience Loop.
  • Case studies from Asia-Pacific markets, including China’s booming attractions sector.

*The session will be conducted in English, with simultaneous interpretation in Mandarin and English available on-site.

Location
E1-M16
Type
EDUSession

Speakers