Klaus Sommer Paulsen

Klaus Sommer Paulsen is an internationally renowned expert in merging narratives with experience design for themed and branded experiences. As the CEO and founder of AdventureLAB, his primary focus areas combine storytelling, experience economy, creative development and technology and how they can strengthen brands, organisations and communities. He has worked with storytelling and media for more than 30 years and with strategies, concepts and designs for several award-winning projects since the mid-1990s. His 2021 book “Integrated Storytelling by Design” addresses storytelling as an audience-centric design process and is used worldwide for creating story-based experiences. Klaus is an experienced speaker and facilitator who has given presentations and worked with brands worldwide, including the USA, UK, Europe and Asia.