Webinar: Preserving Fun! Creating a Dynamic Archive

Dynamic Archives is NOT an oxymoron! In an industry that runs on stories and emotion, archives don’t have to be stale collections of photos and records, but a collection that can benefit a business in many ways. This webinar gives attendees the opportunity to explore one of an attraction’s most underutilized assets, its history. No matter how new or old your attraction, an archive can provide numerous benefits, and this webinar will give you the skills you need for establishing, maintaining, and utilizing your archival collections. 

The speakers, Chris Churilla (NAPHA), Jessie Durant (Santa Cruz Beach Boardwalk), Jim Futrell (IAAPA), Joshua Litvik (NAPHA), and Kelly Guerrieri (NAPHA), will help attendees understand how uncovering a historical record of your business can be important in numerous situations: media inquiries, marketing campaigns, and even insurance underwriting. Establishing and maintaining an archive enables you to be the authority on your business’s brand and story.  

The webinar is relevant to professionals working in marketing and administration as well as owners, manufacturers, and suppliers. Businesses new and old that have not given serious thought to establishing an archive would find this webinar particularly meaningful. During the webinar, unique artifacts will be shared and interpreted to facilitate attendees’ intrigue in the concepts discussed. 

Learning Objectives

• Learn what makes an archive dynamic
• Identify the four main categories of business benefits for archives
• Discover how to establish, maintain, and grow an archive
• Illustrate real-world applications of dynamic archives

A question-and-answer session will follow the Webinar.  

Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification. For more information about IAAPA Certifications, please contact Alissa DeMeglio.