The Power of IP: How Brands Drive Attendance, Engagement, and Growth in LBE - Presented by Licensing International

Join industry experts to learn how partnering with beloved brands can help you connect with new consumers, create more meaningful engagement, and ultimately drive exciting new growth across the entire location-based entertainment landscape. Gain insights into how to choose the right partners and how to bring these brands to life in your LBE format.

Learning Objectives: 

• Understand the Value of IP in LBE — Attendees will be able to identify how established brands and intellectual property can drive attendance, broaden audience reach, deepen consumer engagement, and create new opportunities for growth. Attendees will also learn how an operator can balance their core demo with IPs that will not only appeal to guests but also fit into the operator’s attraction.
• Evaluate and Select the Right Brand Partners — Attendees will gain insight into how best to align with a concept, including audience fit, brand relevance, market potential, and the ability to translate the brand into a compelling physical experience.
• Successfully Translate IP into a Marketable Guest Experience — This session will explore the principles and best practices for successful execution. Attendees will learn how an operator can bring a brand to life in an LBE environment while balancing brand authenticity, creative storytelling, operational and budget realities, all while meeting guest expectations.