About

George Wade is Founder and President of Bay Laurel Advisors and a recognized expert in branded entertainment and location-based experiences. With more than 40 years in the themed entertainment industry, he helps leading brands and attractions operators create successful consumer experiences through licensing and strategic partnerships. His work includes projects for Crayola, Hasbro, Peanuts, Cartoon Network, Halo, Angry Birds, and other globally recognized brands.

George Wade's Employer

Bay Laurel Advisors

Become a member

Join IAAPA today and unlock exclusive access to industry insights, networking, events, and resources tailored to your professional needs.

Join nowMember benefits

Tell us what you think

Your feedback is anonymous and we will only use it to improve this website and IAAPA member services

Was this page helpful?

Thanks for letting us know. Send your feedback so we can look into it!

Survey

Connect with the Real Stories Behind the Fun

Follow our social media for authentic stories, special moments, and behind-the-scenes looks from the attractions world.

Winners of IAAPA Brass Ring
Santa Cruz Giant Dipper 100 Years Signage
Dogs playing in pool
Celebration Canada signage
Confetti falling at IAAPA event
IAAPA Presentation with Walt Disney photo background
Women eating in restaurant