Education

IAAPA Institute for Attraction Professionals - South Africa

In-Person
Jun 09 2025 - Jun 10 2025 | All Day
Ticket Required
Institute for Attraction Professionals South Africa

Event Details

IAAPA Institute for Attractions Professionals is the global attractions industry’s premier professional development program for individuals with five or fewer years’ working within attractions. These include museums, science centers, aquariums, attractions, local based and family entertainment centers, amusement parks, and zoos.

 

Unlock Your Potential in the Global Attractions Industry

Are you ready to take the next step in your attractions career? Join us in Cape Town for the IAAPA Institute for Attractions Professionals (IAP)—a dynamic, two-day learning experience tailored for individuals with up to five years of experience in the industry. Whether you're working in a museum, zoo, aquarium, amusement park, family entertainment center, or cultural attraction, this program delivers the essential knowledge, skills, and connections to help you grow as a professional.

Led by renowned faculty and industry experts, IAP offers face-to-face sessions, group projects, and real-world case studies designed to equip emerging leaders with the tools to thrive in the global attractions sector. You’ll gain fresh insights into the core areas of operations, finance, marketing, human resources, facility management, and more.

 

What You Can Expect

Interactive Workshops & Expert Sessions
Learn directly from industry veterans and subject-matter experts in a hands-on, collaborative environment.

Real-World Group Projects
Apply your learning through dynamic team challenges designed to mirror real attractions industry scenarios.

Certificate & CEUs
Receive a certificate of completion and Continuing Education Units (CEUs) toward IAAPA certification.

Invaluable Networking
Connect with peers and faculty from around the world who share your passion and career aspirations.

 

Faculty Subject Matter Experts

Get ready to learn from top-tier professionals from across the attractions industry. Our faculty brings together leaders with extensive experience across operations, marketing, HR, and guest experience management.

Ticket Required
Region:
Europe, Middle East, Africa
Event Time: All Day
Venue: In-Person
Location: Cape Town, South Africa
Session Type: Education

Pricing Details

PRICINGMemberNonmemberNew Member
Registration Fee
699.00 1165.00 N/A
AAVEA members benefit from the same price as IAAPA members.

AGENDA

24-Hour Time

Monday | June 09

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Registration Open

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Welcome Plenary Session

Attendance Mandatory

Moderator

  • Tom Van Liefferinge, Education Manager, IAAPA EMEA

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Trends in the Entertainment Industry

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Games & Merchandise

Speaker

Massimiliano Freddi - ICAE CEO, Wonderwood

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Break

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Finance

Speaker

Sabine Lehmann Founder & CEO, CURIOSITAS

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Lunch

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Food & Beverage

Speaker

Massimiliano Freddi - ICAE CEO, Wonderwood

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Break

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Entertainment 1

Speaker

David Hill Ride Operations Manager, Pleasure Beach Resort

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Break

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Entertainment 2

Speaker

David Hill Ride Operations Manager, Pleasure Beach Resort

End of Day 1

Please Note: Agenda is subject to change

See What Our Members Are Saying

Discover how IAAPA membership has positively impacted businesses across the attractions industry

    • Save the date event

      Being part of IAAPA has inspired innovation and excellence. The membership provides tools and strategies that deliver real results for our team.

      Elevating Standards Across the Board
    • giraffe and animal keeper

      Joining IAAPA has opened doors to invaluable connections and industry insights. We've seen measurable improvements in both operations and guest satisfaction.

      A Game-Changer for Our Growth!
    • benefits man woman watters

      IAAPA’s resources and networking opportunities have helped us stay ahead in a competitive market. It's been a vital part of our success story.

      The Support We Needed to Succeed
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