Institute for Attraction Professionals South Africa

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Institute for Attraction Professionals South Africa

IAAPA Institute for Attractions Professionals is the global attractions industry’s premier professional development program for individuals with five or fewer years’ working within attractions. These include museums, science centers, aquariums, attractions, local based and family entertainment centers, amusement parks, and zoos.

Unlock Your Potential in the Global Attractions Industry

Are you ready to take the next step in your attractions career? Join us in Cape Town for the IAAPA Institute for Attractions Professionals (IAP)—a dynamic, two-day learning experience tailored for individuals with up to five years of experience in the industry. Whether you're working in a museum, zoo, aquarium, amusement park, family entertainment center, or cultural attraction, this program delivers the essential knowledge, skills, and connections to help you grow as a professional.

Led by renowned faculty and industry experts, IAP offers face-to-face sessions, group projects, and real-world case studies designed to equip emerging leaders with the tools to thrive in the global attractions sector. You’ll gain fresh insights into the core areas of operations, finance, marketing, human resources, facility management, and more.

What You Can Expect

Interactive Workshops & Expert Sessions
Learn directly from industry veterans and subject-matter experts in a hands-on, collaborative environment.

Real-World Group Projects
Apply your learning through dynamic team challenges designed to mirror real attractions industry scenarios.

Certificate & CEUs
Receive a certificate of completion and Continuing Education Units (CEUs) toward IAAPA certification.

Invaluable Networking
Connect with peers and faculty from around the world who share your passion and career aspirations.

Faculty Subject Matter Experts

Get ready to learn from top-tier professionals from across the attractions industry. Our faculty brings together leaders with extensive experience across operations, marketing, HR, and guest experience management.

Ticket Required

Region:

Europe, Middle East, Africa

Event Time: All Day

Venue: In-Person

Location: Cape Town, South Africa

Session Type: Education

Pricing Details

Currency

PRICING	Member	Nonmember
Registration Fee	699.00	1165.00

AAVEA members benefit from the same price as IAAPA members.

Speakers

David Hill

Ride Operations Manager, Pleasure Beach Resort

Massimiliano Freddi - ICAE

CEO, Wonderwood

Philipp Gamper

Head of Marketing, Swarovski Kristallwelten

Sabine Lehmann

Founder & CEO, CURIOSITAS

Simon Spitzbart

Managing Director, Fantasiana Austria

AGENDA

Monday | June 09

8:30 - 9:30am

Registration Open

9:30 - 10:00am

Welcome Plenary Session

Attendance Mandatory

Moderator

Tom Van Liefferinge, Education Manager, IAAPA EMEA

10:00 - 10:30am

Trends in the Entertainment Industry

10:30 - 11:30am

Games & Merchandise

Speaker

Massimiliano Freddi - ICAE CEO, Wonderwood

11:30 - 11:45am

Break

11:45am - 1:00pm

Finance

Speaker

Sabine Lehmann Founder & CEO, CURIOSITAS

1:00 - 2:00pm

Lunch

2:00 - 3:00pm

Food & Beverage

Speaker

Massimiliano Freddi - ICAE CEO, Wonderwood

3:00 - 3:15pm

Break

3:15 - 4:15pm

Entertainment 1

Speaker

David Hill Ride Operations Manager, Pleasure Beach Resort

4:15 - 4:30pm

Break

4:30 - 5:45pm

Entertainment 2

Speaker

David Hill Ride Operations Manager, Pleasure Beach Resort

5:45pm

End of Day 1

See What Our Members Are Saying

Discover how IAAPA membership has positively impacted businesses across the attractions industry

- From the M&S side I love the app and its come so far in recent years. No matter if you are on the M&S side or park side be sure down download and spend some time in the app before the show. There are people and companies in the building next week at IAAPA Expo who you want to meet with but don’t even know they are attending - the app is your answer!
  Jamie Flaherty, ICAE
  VP, Business Development and Marketing | Netserv Applications
- We’ve really enjoyed working with the Connect+ platform over the past few shows. It’s been a game-changer in helping us connect with attendees more efficiently and keep track of meaningful conversations throughout the event. The interface is intuitive, and the personal training session helped our team feel confident using all the features right away.
  Brett Beadle
  Digital Marketing Specialist | Gateway Ticketing Systems, Inc.
- Connect+ is a great tool that I can use to prepare and participate in IAAPA events. Being able to see the attendee list allows me to strategize what conversations and meetings I want to have ahead of time, and I can connect with those people directly in the app. It also keeps me organized during an event. Each day will have a full schedule, and if I turn on push notifications, it will let me know what event is coming up and where it is so I can stay on track.
  Megan Gannon
  Business Development Manager | Themed Entertainment
- IAAPA Expo is always a whirlwind, but IAAPA Connect+ kept me organized and focused. Before the show, I was able to map out my entire experience, from scheduling meetings to bookmarking EDUSessions and booths I wanted to visit on the show floor. During the event, I just pulled out my phone and the app guided me through my schedule, ensuring I didn't miss a thing. It was like having a personal assistant dedicated to making my expo experience a success. I felt more organized, more connected, and more confident than ever before. I can't imagine attending another IAAPA Expo without it!
  Cassidy Newman
  Managing Director | Carousel Communications
- Being part of IAAPA has inspired innovation and excellence. The membership provides tools and strategies that deliver real results for our team.
  Elevating Standards Across the Board
- Joining IAAPA has opened doors to invaluable connections and industry insights. We've seen measurable improvements in both operations and guest satisfaction.
  A Game-Changer for Our Growth!
- IAAPA’s resources and networking opportunities have helped us stay ahead in a competitive market. It's been a vital part of our success story.
  The Support We Needed to Succeed