IAAPA Institute for Attractions Professionals – PortAventura World

Looking to advance your career in the global attractions industry? The IAAPA Institute for Attractions Professionals (IAP) is the premier development program designed for those with up to five years’ experience in museums, aquariums, zoos, theme parks, family entertainment centers, and more. Join us a weekend before IAAPA Expo Europe in Barcelona for an intensive two-day program that will equip you with cutting-edge industry knowledge and practical management skills.

The Format

The IAAPA Institute for Attractions Professionals is an educational program designed to equip emerging industry leaders with the skills, knowledge, and network to succeed in the global attractions field. It covers key topics such as operations, finance, marketing, and leadership, ensuring participants gain practical insights tailored to parks, museums, zoos, aquariums, and other leisure facilities. Through workshops, expert-led sessions, and valuable networking opportunities, attendees leave ready to drive innovation and excellence in their organisations.

What is Included

• Registration for IAAPA Institute for Attractions Professionals Saturday 20 and Sunday 21 September
• Face-to-faceessions led by industry experts and subject-matter specialists
• Interactive Projects & Group Work to build practical skills
• Supplemental Online Resources for deeper learning before and after the event
• Printed Course Book to support learning activities
• Networking Lunch on Saturday 20 and Sunday 21 September
• EDUTour: PortAventura World on Monday, 22 September
• Transportation via coach to Grand Fira Barcelona after EDUTour on Monday, 22 September
• Access to IAAPA Expo Europe Trade Show Floor and Education Conference
• Certificate of Completion and Continuing Education Units (CEUs) for IAAPA certification upon finishing

Group Discount: For every three attendees from one organisation, the fourth attends free!

Faculty

Industry experts from Europa-Park, Swarovski Kristallwelten, Pleasure Beach Resort, Qiddiya, and the hospitality sector will lead the modules, sharing valuable insights and real-world case studies from their own experience.

Who Should Attend?

• Individuals with up to five years in attractions.
• Students or new professionals exploring a career in the industry.
• Those who want a comprehensive foundation in the essential operational areas needed to run various types of attractions.

What You’ll Learn

• Finance & IT Essentials: Financial metrics, budgeting, cybersecurity basics
• Marketing, PR & Sales: Integrated marketing plans, social media strategy, brand purpose
• Human Resources: Effective recruiting, onboarding, team leadership, DEI
• Facility Operations: Building a service culture, risk assessment, safety management
• Revenue Operations: Food & beverage best practices, games, merchandise
• Entertainment: Production costs, immersive experiences, designing shows for all audiences

 Why Attend?

• Gain globally recognised training aligned with IAAPA’s Common Body of Knowledge
• Network with peers and connect with industry leaders from around the world
• Walk away with practical strategies to implement at your attraction

Accommodation

IAAPA have secured a special rate on accommodation at Hotel Gold River in PortAventura from Friday 19th September to Monday 22nd September. Details can be found after the Agenda section.

Contact

For registration details or any additional questions, please contact Tom Van Liefferinge at [email protected], +32 485863652.