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IAAPA Institute for Attractions Professionals – PortAventura World

Event Details
Looking to advance your career in the global attractions industry? The IAAPA Institute for Attractions Professionals (IAP) is the premier development program designed for those with up to five years’ experience in museums, aquariums, zoos, theme parks, family entertainment centers, and more. Join us a weekend before IAAPA Expo Europe in Barcelona for an intensive two-day program that will equip you with cutting-edge industry knowledge and practical management skills.
The Format
The IAAPA Institute for Attractions Professionals is an educational program designed to equip emerging industry leaders with the skills, knowledge, and network to succeed in the global attractions field. It covers key topics such as operations, finance, marketing, and leadership, ensuring participants gain practical insights tailored to parks, museums, zoos, aquariums, and other leisure facilities. Through workshops, expert-led sessions, and valuable networking opportunities, attendees leave ready to drive innovation and excellence in their organisations.
What is Included
- Registration for IAAPA Institute for Attractions Professionals Saturday 20 and Sunday 21 September
- Face-to-faceessions led by industry experts and subject-matter specialists
- Interactive Projects & Group Work to build practical skills
- Supplemental Online Resources for deeper learning before and after the event
- Printed Course Book to support learning activities
- Networking Lunch on Saturday 20 and Sunday 21 September
- EDUTour: PortAventura World on Monday, 22 September
- Transportation via coach to Grand Fira Barcelona after EDUTour on Monday, 22 September
- Access to IAAPA Expo Europe Trade Show Floor and Education Conference
- Certificate of Completion and Continuing Education Units (CEUs) for IAAPA certification upon finishing
Group Discount: For every three attendees from one organisation, the fourth attends free!
Faculty
Industry experts from Europa-Park, Swarovski Kristallwelten, Pleasure Beach Resort, Qiddiya, and the hospitality sector will lead the modules, sharing valuable insights and real-world case studies from their own experience.
Who Should Attend?
- Individuals with up to five years in attractions.
- Students or new professionals exploring a career in the industry.
- Those who want a comprehensive foundation in the essential operational areas needed to run various types of attractions.
What You’ll Learn
- Finance & IT Essentials: Financial metrics, budgeting, cybersecurity basics
- Marketing, PR & Sales: Integrated marketing plans, social media strategy, brand purpose
- Human Resources: Effective recruiting, onboarding, team leadership, DEI
- Facility Operations: Building a service culture, risk assessment, safety management
- Revenue Operations: Food & beverage best practices, games, merchandise
- Entertainment: Production costs, immersive experiences, designing shows for all audiences
Why Attend?
- Gain globally recognised training aligned with IAAPA’s Common Body of Knowledge
- Network with peers and connect with industry leaders from around the world
- Walk away with practical strategies to implement at your attraction
Accommodation
IAAPA have secured a special rate on accommodation at Hotel Gold River in PortAventura from Friday 19th September to Monday 22nd September. Details can be found after the Agenda section.
Contact
For registration details or any additional questions, please contact Tom Van Liefferinge at [email protected], +32 485863652.
PortAventura World
Salou
43840 Tarragona
Spain
PRICING | Member | Nonmember |
---|---|---|
Registration Fee | 699.00 | 1165.00 |
Email: [email protected]
Phone: +32 485863652
Faculty
AGENDA
Saturday | September 20
Registration Open
Welcome Plenary Session (attendance mandatory)
Trends in the Entertainment Industry
Finance
Break
Entertainment 1
Lunch
Entertainment 2
Break
Games & Merchandise
Break
Food & Beverage
End of Day 1
Sunday | September 21
Registration Open
Summary of Day 1 in Plenary
Marketing 1
Break
Marketing 2
Short Break / Transition
Lunch
Facility Operations 1 & 2
Break
Human Resources 1
Break
Human Resources 2
Break
Information Technology (IT)
End of Day 2
Accommodation
Expand allAccommodation at Hotel Gold River in PortAventura can be booked at a special rate from Friday 19th September to Monday 22nd September.
All prices are per night and include bed and breakfast.
To book accommodation, please email [email protected]
Hotel Gold River - 19th to 22nd September | |
Double Room Single Occupancy | € 153,00 |
Twin Room | € 173,00 |
Hotel Gold River - Callahan's Bulding (Superior) 19th to 22nd September | |
Double Room Single Occupancy | € 158,00 |
Twin Room | € 178,00 |
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