IAAPA Institute for Attractions Professionals

The IAAPA Institute for Attractions Professionals is the premier professional development program for the global attractions industry, designed for individuals with five or fewer years of experience in attractions. The intensive two-day in-person course combines classroom instruction led by industry experts and group activities, helping participants gain a deeper understanding of various operational areas and a global perspective on attractions.

*Please note that attendees must be at least 18 years old to participate in ticketed events, and all individuals who wish to participate in a ticketed event must also have an IAAPA Expo Asia 2025 name badge.

For any additional questions, please contact Santina Wong, Manager of Education and Program Planning, at [email protected].

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Day 1

Date: Jul 3, 2025 (Thu)

Location: E1-M16, SNIEC

9:00 - 9:15 Registration

9:15 - 9:30 Opening

9:30 - 10:45 Entertainment module

(Speaker: Nyck Murphy, Executive Creative Consultant, VinPearl JSC)

10:45 - 10:55 Break

10:55 - 11:55 Entertainment module (cont.)

11:55 - 12:05 Break

12:05 - 13:20 Finance module

(Speaker: Michael Collins, Senior Partner, Leisure Development Partners)

13:20 - 14:35 Lunch

14:35 - 15:35 HR module

(Speaker: Belinda Falzon, Kingpin CEO, The Entertainment and Education Group / Timezone Group International Pte Ltd)

15:35 - 15:45 Break

15:45 - 16:45 HR module (Cont.)

16:45 - 17:00 Wrap up

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Day 2

Date: Jul 4, 2025 (Fri)

Location: Meeting Room 1, 3/F, Kerry Hotel

9:00 - 9:15 Opening

9:15 - 10:45 Facility Operations module

(Speaker: Nolan Libero, Senior Director, Park Operations Universal Beijing Resort)

9:30 - 9:40 break

9:40 - 11:10 Facility Operations module (Cont.)

11:10 - 11:20 break

11:20 - 12:20 Food & Beverage module

(Speaker: Joseph Leung, Senior Advisor, Haichang Ocean Park Asia Pacific)

12:20 - 13:20 Lunch

13:20 - 14:20 Game & Merchandise module

(Speaker: Joseph Leung, Senior Advisor, Haichang Ocean Park Asia Pacific)

14:20 - 14:30 break

14:30 - 15:30 Marketing, PR & Sales module

(Speaker: Christina Tse, Co-Founder & Advisor, Pantheon Lab)

15:30 – 15:40 break

15:40 - 16:40 Marketing, PR & Sales module (Cont.)

16:40 - 17:25 IT module

17:25 - 17:45 Wrap up

17:45 19:15 Networking Reception @The Brew

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