Press Release

Brass Ring Best Exhibit Award Winners at IAAPA Expo Europe 2024

September 25, 2024 • 05:30 AM • By Destiny Taylor

AMSTERDAM, NETHERLANDS (25 SEPT. 2024) – Winners of the IAAPA Brass Ring Best Exhibit Awards were announced today during the Leadership Breakfast at IAAPA Expo Europe. The IAAPA Brass Ring Best Exhibit Awards carry forward a tradition dating back to the 1800s when carousel riders aimed to grab a rare brass ring on the ride, with the ring symbolizing a special prize and often another free ride. This tradition has evolved into one of the industry's most prestigious honors, celebrating excellence in exhibit presentations.

The IAAPA Brass Ring Best Exhibit Awards continues this pastime by rewarding companies with the best booth presentations in three size categories on the show floor. Exhibitors are scored on their booth design, branding, staffing, and overall appeal. Winning an IAAPA Brass Ring Awards is considered one of the industry’s most prestigious honors.

This year, IAAPA Expo Europe 2024 introduced the new Image Award, which honors the most outstanding booth at the entire show. All entries for the Best Exhibit Award are automatically considered for the Image Award, with only one booth chosen as the "best of the best" by a panel of judges.

Winners from IAAPA Expo Europe 2024 are as follows:

Image Award
Tomorrowland Leisure, Booth 8116

Tomorrowland Leisure wins the Image Award at IAAPA Expo Europe 2024.

Category 1:

9-27 square meters, First Place, Bowl-Easy B.V., Booth 12000

Bowl-Easy wins the Brass Ring Award for their 9-27 square meter booth at IAAPA Expo Europe.

The judges commented that Bowl Easy had a “backdrop featuring a video screen worked well with their product on hand.”

9-27 square meters, Second Place, Future Design Sp. z.o.o, Booth 9012

Future Design wins a second place award for their booth at IAAPA Expo Europe 2024.

The judges remarked that Future Design had a “Branding was really strong, the overall design was appealing.”

Category 2:

36-54 square meters, First Place BoldMove Nation, Booth 9502

The judges commented saying that the “booth design well put together with logo prominent and backdrop with a carnival design including models.”

36-54 square meters, Second Place, Petro Art Production, Booth 8250

Petro Art Production wins the second place Brass Ring award for their booth.

The judges added that “overall appearance looked great, the flooring and signage featuring their logo really stood out.”

Category 3:

63 square meters and larger, First Place, The Seasonal Group, Booth 8204

The judges remarked that “staff welcoming, friendly, knowledgeable about product, good product demo.”

63 square meters and larger, Second Place, Disco Designer EOOD, Booth 8218

Disco Designer takes second place in the Brass Ring Award for their booth.

The judges commented that “display stands out, products interesting (especially the gold chair!) an effective display.”

“IAAPA is thrilled that our panel of industry operators and members selected the top booth on display along with six other winners for IAAPA Expo Europe’s Brass Ring Awards. All the booths were unique to their own company, and we congratulate them all for their hard work and creativity,” said Jakob Wahl, IAAPA president and chief executive officer.

IAAPA Expo Europe is the leisure industry’s premier trade show for the region. Owners, decision-makers and CEOs of amusement parks, hotels, water parks, family entertainment centers, and more travel to the show each year to buy rides, connect with subject matter experts, and learn more about the industry.

Questions or interview requests should be emailed to IAAPA’s director of global communications, Eryka Washington-Perry, at [email protected].

Born and raised in the heart of the theme park capital of the world, Destiny’s love for the attractions industry runs deep. Her journey began at Universal Studios, where she landed her first job in high school, setting the stage for a career rooted in creativity and storytelling.