SB Value Commits $25,000 to IAAPA Foundation, Reinforcing Long-Term Investment in the Future of the Attractions Industry

ORLANDO, FL (Feb. 26, 2026) – IAAPA, the global association for the attractions industry, today announced that SB Value has committed $25,000 to the IAAPA Foundation in 2026, reinforcing its role as a dedicated national partner and long-term supporter of the broader attractions ecosystem.

The contribution will directly support the IAAPA Foundation’s mission to inspire, develop, and grow the next generation of attractions industry leaders through scholarships, professional development, and workforce initiatives. Through IAAPA’s scholarship match program running through 2026, the impact of SB Value’s gift will be effectively doubled, expanding access to education and career opportunities for emerging professionals worldwide.

SB Value’s investment reflects its commitment not only to its clients, but to the long-term health and sustainability of the global attractions industry.

“The IAAPA Foundation’s work ensures more people in the attraction industry can discover, enter, and grow,” said Trip Wheeler, President of SB Value. “At SB Value, we believe investing in people is one of the most impactful ways to support the future of attractions.”

As an ongoing national partner of IAAPA, SB Value plays an active role in supporting operators and suppliers across the industry by offering US-based IAAPA members access to unmatched savings on food and kitchen supplies. The Foundation contribution further underscores the company’s broader commitment to strengthening the entire attractions value chain.

“SB Value’s commitment demonstrates the kind of leadership that strengthens our entire industry,” said Jim Seay, Board Chair of the IAAPA Foundation. “When companies invest in the IAAPA Foundation, they are investing directly in the people who will shape the future of attractions. With our dollar-for-dollar scholarship match in place, contributions like this don’t just support students — they multiply opportunity, expand access to education, and help ensure our industry continues to grow with talent that is innovative, diverse, and prepared to lead.”

The IAAPA Foundation works to expand access to education, mentorship, and leadership development opportunities, ensuring the attractions industry remains innovative, inclusive, and globally competitive. Contributions like SB Value’s help cultivate the talent pipeline that will shape the future of theme parks, water parks, family entertainment centers, zoos, aquariums, museums, and resorts.

For more information about SB Value, visit https://www.wegrowvalue.com/

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About SB Value

SB Value is a leader in food-buying programs, committed to helping businesses maximize profitability by reducing food costs. As the largest client of US Foods, SB Value combines immense purchasing power with unmatched convenience to deliver significant savings for its members.

About IAAPA and the IAAPA Foundation

IAAPA, the global association for the attractions industry, represents more than 9,000 members across over 100 countries and serves as the leading international resource for professionals in theme parks, attractions, water parks, museums, zoos, aquariums, and location‑based entertainment. Its mission is to inspire, grow, and protect the global attractions industry through member connections, while advancing excellence, safety, and professional development across the sector. 

The IAAPA Foundation, a separate 501(c)(3) charitable organization, exists to inspire and support life‑changing careers in the global attractions industry by providing academic, experiential, and professional development scholarships. The Foundation raises awareness of career pathways, partners with educational institutions worldwide, and invests in developing tomorrow’s industry workforce with a strong focus on access, equity, and leadership development.

Media Contact:

IAAPA Global Communications

[email protected]