IAAPA Expo 2025: The Global Stage Where Stories of Innovation Come Alive

Orlando, Florida (Oct. 28, 2025) — The wait is almost over. In less than a month, the largest annual gathering of the global attractions industry will kick off in Orlando. IAAPA Expo 2025 will welcome more than 40,000 professionals from across the world. From theme parks and water parks to museums, family entertainment centers (FECs), and immersive entertainment destinations, this is where the entire industry converges to share ideas, unveil innovations, and showcase what’s next in creating unforgettable guest experiences.

A World of Stories to Discover

IAAPA Expo 2025 will feature 1,100+ exhibitors spanning more than 500,000 square feet of trade show floor, offering an exclusive look at the latest advancements shaping the future of fun. This includes breakthroughs in ride technology, AI, accessibility, AR/VR, gaming, sustainability, and more. For content creators and journalists, this is the ultimate opportunity to uncover trend stories, meet industry changemakers, and capture what’s defining entertainment for the next generation.

Sneak Peek: What’s New from Exhibitors

• LAI Games (Booth #231, 237, 431) – LAI Games will introduce Ubisoft All-Star VR, an advanced arcade attraction that brings Ubisoft’s most beloved characters to life through driving haptics, D-BOX motion seats, and a cinematic LED wall. 

• RCI Adventure (Booth #5424) – RCI Adventure will bring Sky Tour® to the IAAPA Expo show floor. Sky Tour® is a next-generation zip-rail attraction that lets guests soar at their own pace and offers up to ten zip rides in under 15 minutes.

• TrainerTainment® (Booth #4356) – Celebrating 20 years of helping FECs thrive, TrainerTainment® unveils The GrowthPro Group — a new suite of business strategy, marketing, and leadership services designed to make growth simple, actionable, and sustainable.

See the full exhibitor list here.

Where Headlines Are Made: IAAPA Expo Press Conferences and Reveals

IAAPA Expo is where industry news happens. Media and creators will be the first to capture exclusive announcements, experience ride unveils up close and personal and hear directly from company leaders.
Press conferences to attend include:

• Mack Rides x Dollywood (Booth #2269)
• DOF Robotics (Booth #1369)
• Vekoma x SeaWorld Orlando (Booth #5124)
• B&M x Six Flags (Booth #4806)
• Rocky Mountain Coasters (Booth #4800)
• S&S Worldwide (Booth #5118)
• Zamperla x Morgan’s Wonderland (Booth #2024)
• Sally Dark Rides x Six Flags (Booth #2267)
• Brogent Technologies (Booth #5431)
• ProSlide (Booth #2254)
• Triotech (Booth #1331)
• …and many more.

View the full press conference schedule here. 

Immersive Storytelling Spaces: North Concourse Activations

The North Concourse returns with even more experiential zones offering visual stories and hands-on coverage opportunities:

• Street Market (N210BCDE) – The popular culinary hub returns as an attendee favorite – this year with live chef demos! Capture sizzling visuals as chefs craft dishes in real time, sharing the latest food trends that will help chefs decrease prep time, and increase profits.

• Haunting Grounds (N220ABCD) – From spooky décor to interactive Halloween flair, see how exhibitors are providing creative ways for parks and facilities to transform seasonal attractions into a year-round eerie ambiance. Plus, the Expo will feature education sessions designed to spark ideas and sharpen marketing strategies for spooky season.

• Digital Sign Innovation Lab (N230AB) – Explore the latest in digital signage and guest engagement. Hear from experts from The Digital Signage Federation and discover the tools shaping how attractions connect with audiences.

Registration Open for Media and Content Creators

IAAPA Expo is expected to bring over 200 media professionals and content creators combined. Join the excitement and be part of the stories that inspire, entertain, and innovate across the attractions world. Document new trends, hear from company leaders, and share the moments shaping the future of fun.

Applications for press credentials can be submitted here.

Intuitive AI and Expression Capital Partners are proud sponsors of IAAPA Expo 2025.

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About IAAPA
IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and promotes the highest professional standards for excellence and safety around the world.

Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers.

IAAPA’s global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Dubai, United Arab Emirates; Hong Kong SAR, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org or follow us on social media @IAAPAHQ | #IAAPA

Media Contact:
IAAPA Global Communications
[email protected]