Top Booths Awarded at IAAPA Expo Asia 2025

SHANGHAI, CHINA (2 JULY 2025) – The spotlight was on innovation and excellence today as the winners of the innovative IAAPA Brass Ring Best Exhibit Awards were revealed during day two of IAAPA Expo Asia 2025. With the trade show floor buzzing with energy, these top honors highlighted the very best in creativity, design, and impact from exhibitors across the global attractions industry.

Rooted in the rich history of amusement, the term “brass ring” dates back to 19th-century carousels, where riders would reach out for the iron-made rings in hopes of nabbing the select few that were made of brass, earning them prizes and bragging rights. Today, the IAAPA Brass Ring Awards carry on this legacy, symbolizing the highest level of achievement in the attractions world.

These awards are a mark of distinction, recognizing standout exhibit booths that elevate the guest experience and set new standards for excellence. Judging criteria included booth design, branding, staff engagement, product presentation, and overall visual appeal.

Among the highlights was the Image Award, which celebrates the most exceptional exhibit booth on the show floor. Unlike other categories, this particular award doesn’t require an application—it's solely based on performance and presence.

Winners from IAAPA Expo Asia 2025 are as follows: 

9-27 square meters, First Place, Spy Game Junior, Booth #2530

“Small booth but unique build takes the customer on an immersive journey of their product.”

9-27 square meters, Second Place, Noki Asia Limited, Booth #1747

“Beautifully designed with lighting and color to showcase their levitating technology.”

36-45 square meters, First Place, Nets Tribe, Booth #2248

“Product utilizing all the booth space inviting the customer to learn more.”

36-45 square meters, Second Place, Themics Philippines Inc., Booth #1246

“Theming incorporated into all aspects of the booth with small details providing an immersive feel.”

46 square meters and larger, First Place, S&S Worldwide, Inc., Booth #1519

“Attention to detail in design with roller coaster weaved into all components. Bright, clean look.” 

46 square meters and larger, Second Place, Legacy Entertainment, Booth #1428

“Utilized space with a sleek, clean design. Messaging made it clear what the company produces.”

IMAGE AWARD 

DEI, Booth #2315

“Branding built into all aspects of booth from the design to the team working the booth. Well use of space and technology to showcase product.”

“Our exhibitors continue to amaze us—and our attendees—year after year,” said Jack Chan, Executive Director and Vice President of IAAPA’s Asia Pacific region. “Their creativity embodies the spirit of innovation that defines IAAPA Expo Asia and reinforces the incredible value and vibrancy of the global attractions and amusements community.”

IAAPA Expo Asia 2025, taking place through 3 July at the Shanghai New International Expo Centre, unites industry leaders, innovators, and visionaries from around the globe. The event offers unmatched opportunities to network, explore the latest developments in the Asia-Pacific region, and gain valuable insights to drive business growth.

For media inquiries or more information about this year’s winners, please contact [email protected].

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About IAAPA  

IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world. 

Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers. 

The association’s global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org or connect through IAAPA’s social media channels: @IAAPAHQ #IAAPA 

Media Contact:
IAAPA Global Communications
[email protected]