IAAPA Expo Europe 2026: Winners of the Brass Ring Best Exhibit Award Announced

LONDON, UK (23 Sept. 2026) - IAAPA proudly recognizes outstanding achievement in exhibit design and presentation with the announcement of the Brass Ring Best Exhibit Award winners at this year’s IAAPA Expo Europe. The awards honor exhibitors who demonstrate exceptional creativity, innovation, and impact the show floor, continuing a rich tradition dating back to 1800s, when grabbing the brass ring on the carousal symbolized excellence. 

The IAAPA Brass Ring Best Exhibit Awards is regarded as one of the highest honors in the global attractions industry. It carries on a cherished tradition by recognizing outstanding booth presentations across different categories on the show floor. Exhibits are scored based on criteria including design, branding, staff engagement, and overall visual impact. 

During IAAPA Expo Europe, the Image Award is also awarded to the most outstanding exhibit booth across the entire show floor. All entries submitted for the Best Exhibit Award are automatically eligible but only one is selected by a panel of judges as the ultimate standout.

Winners from IAAPA Expo Europe 2026 are as follows: 

9-27 square meters, First Place, Tigerplay, Booth #S1237

“Exceptional design and strong product presentation created a visually impactful booth, regardless of booth size.”

9-27 square meters, Second Place, Sub Sea Systems, Inc., Booth #S2627 

“Engaging product displays, video content, and enthusiastic staff created a welcoming booth that captured and held visitors’ attention.”

36-45 square meters, First Place, ATELIER EMOCIO, Booth #S2430

“A creative carousel-themed design, thoughtful use of space, and strong product integration created an immersive and memorable booth.”

36-45 square meters, Second Place, Painting with Light BV, Booth #S4230 

“Innovative design, dynamic visuals, and enthusiastic staff created a fresh, immersive experience that brought the brand to life.”

46 square meters and larger, First Place, Mack Rides GmbH & Co. KG, Booth #S823

“Professional design, diverse product displays, and strong visual appeal created an engaging exhibit that consistently attracted attendees.”

46 square meters and larger, Second Place, XOrdinary by Crucial FX, Booth #N4714 

“Thoughtful visual, audio, and sensory elements created an inviting, multi-sensory experience that captured attention and encouraged interaction.”

Image Award, Mack Rides GmbH & Co. KG, Booth #S823

"Polished design, strong product presentation, and multiple interactive touchpoints created an engaging standout experience worthy of Expo Europe’s top honor."

“The Best Exhibit Awards set the standard for creative excellence across our industry. They celebrate the forward-thinking ideas that continue to drive trade shows like ours forward. We are excited to see how this year’s innovations will inspire and shape future travel and leisure destinations in the months and years to come,” said Peter van der Schans, vice president and executive director of IAAPA ESA.

IAAPA Expo Europe 2026, taking place through 24 September at the Excel London, brings together industry leaders, decision-makers, and visionaries from around the globe. The event offers unmatched opportunities to network, explore the latest products and services in the European region, and gain valuable insights that drive business growth. 

For media inquiries or more information about this year’s winners, please contact [email protected]. 

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About IAAPA 
 

IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world.

Founded in 1918, IAAPA represents leading attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement and theme parks, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers.

IAAPA’s global headquarters and North America office are in Orlando, Florida, U.S., with additional offices in Brussels, Belgium; Dubai, United Arab Emirates; Hong Kong SAR, China; Shanghai, China; and Mexico City, Mexico.

Visit IAAPA.org or connect through IAAPA’s social media channels: @IAAPAHQ #IAAPA

Media Contact:

[email protected]