IAAPA Expo Europe 2025: Winners of the Brass Ring Best Exhibit Award Announced

Barcelona, Spain (24 Sept. 2025) - IAAPA proudly recognizes outstanding achievement in exhibit design and presentation with the announcement of the Brass Ring Best Exhibit Award winners at this year’s IAAPA Expo Europe. The awards honor exhibitors who demonstrate exceptional creativity, innovation, and impact the show floor, continuing a rich tradition dating back to 1800s, when grabbing the brass ring on the carousal symbolized excellence. 

The IAAPA Brass Ring Best Exhibit Awards is regarded as one of the highest honors in the global attractions industry. It carries on a cherished tradition by recognizing outstanding booth presentations across different categories on the show floor. Exhibits are scored based on criteria including design, branding, staff engagement, and overall visual impact. 

During IAAPA Expo Europe, the Image Award is also awarded to the most outstanding exhibit booth across the entire show floor. All entries submitted for the Best Exhibit Award are automatically eligible but only one is selected by a panel of judges as the ultimate standout.

Winners from IAAPA Expo Europe 2025 are as follows: 

9-27 square meters, First Place, CmdCentr, Booth #2-1514

“Booth was on-brand and sustainable, with engaging and knowledgeable staff."

9-27 square meters, Second Place, WASP, Booth #2-115 

“Showcased 3D printer and explained process of printing."

36-45 square meters, First Place, Zone Laser Tag, Booth #2-647

“Clear signage with dynamic and immersive experience.” 

36-45 square meters, Second Place, Wave Italy, Booth #1-1200 

“Impressive simulators on display.”

46 square meters and larger, First Place, Great Coasters International Inc., Booth #1-635

“Interactive booth and well designed with engaging staff.”

46 square meters and larger, Second Place, DOF Robotics, Booth #1-600 and 1-900 

“The VR Coaster showcased product effectively and engaged attendees.”

Image Award

Proslide Technology Inc., Booth #2-1247

“Booth design evoked feeling of being immersive in a waterslide.”

IAAPA Expo Europe 2025 “The Best Exhibit Awards set the standard for creative excellence across our industry. They celebrate the forward-thinking ideas that continue to drive trade shows like ours forward. We are excited to see how this year’s innovations will inspire and shape future travel and leisure destinations in the months and years to come,” said Peter van der Schans, vice president and executive director of IAAPA EMEA.

IAAPA Expo Europe 2025, taking place through 26 September at the Fira Barcelona Gran Via, brings together industry leaders, decision-makers, and visionaries from around the globe. The event offers unmatched opportunities to network, explore the latest products and services in the European region, and gain valuable insights that drive business growth. 

For media inquiries or more information about this year’s winners, please contact [email protected]. 

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About IAAPA 
IAAPA is a diverse and dynamic community of global attractions professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for excellence and safety around the world. 
 
Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers. 
 
The association’s global headquarters and North America office are in Orlando, Florida, U.S. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; and, Mexico City, Mexico. Visit IAAPA.org or connect through IAAPA’s social media channels: @IAAPAHQ #IAAPA