Finalists Announced for 2025 IAAPA Brass Ring Excellence Awards

Sub-Category

Finalists

Best Talent Acquisition Program

• FACE Amusement, Downtown Flavortown Talent Acquisition Program

• Qiddiya Investment Company, Six Flags & Aquarabia Talent Acquisition Program

• Europa-Park Resort, Europa-Park Hotel School Collaboration Program

Best Training Program

• Fort Wayne Zoo, Zooprint Training Program

• Ocean Park Corporation, Marvellous Villager Part-Time

• The Entertainment and Education Group, Guest U Connect Training

Best Health and Wellness Program

• Gröna Lund, Re:Boot

• Beach Park, Taking Care of You

• Slidewaters/Lake Chelan Waterpark, Wave Mates

Best Reward, Recognition, and Retention Program

• Parques Reunidos, WOW Service Program

• Santa Cruz Beach Boardwalk, Boardwalk's Best

• The Entertainment and Education Group, Day Maker

Sub-Category

Finalists

Best F&B Building Renovation or New Build

• Universal Horror Unleashed, The Boiler

• Meow Wolf Grapevine, Prime Materia

• teamLab Phenomena Abu Dhabi, Anko

Best New F&B Special Event or Festival

• Vancouver Aquarium, Night at the Aquarium

• Gilroy Gardens Family Theme Park, Cherry Jubilee

• Kolmården, Bamse’s Magical Dining Adventure

Best New Menu Item – Limited Operation

• Fantasy Island Amusement Park, Taste of the Park

• Lagoon Amusement Park, The Peacock Float

• Lakeside Surf/Slidewaters Waterpark, Coconut Curl Shrimp Taco

Best New Menu Item – Year-Round Operation

• Hersheypark, All Day Souvenir Cup Vending Machine

• Universal Horror Unleashed, Death By Chocolate

• Asociación Pro-Hospital Nacional de Niños - Parque Diversiones, Helado Tornado

Sub-Category

Finalists

Most Creative Atmosphere Production

• Universal Studios Japan, Melting Pot

• Universal Studios Singapore, Minions Summer Street Party

• Universal Beijing Resort, Universal Spring Carnival Party

Most Creative Halloween Production

• Six Flags Parks, Conjuring Beyond Fear

• Universal Studios Singapore, Once Upon A Time... To Die

• Tokyo Disney Resort, The Villains' Halloween... "Into The Frenzy Parade"

Most Creative Spectacle

• Disneyland Resort, World of Color Happiness

• Walt Disney World, Magic Kingdom, Disney Starlight: Dream the Night Away

• Disneyland Paris, Disney Tales of Magic

Most Creative Theatrical Production – Limited Operation

• Kolmården, The Enchanted Golden Egg

• Dollywood Parks and Resorts, From the Heart - The Life and Music of Dolly Parton 

• Dollywood Parks and Resorts, Play On - A Celebration of 40 Years of Dollywood

Most Creative Theatrical Production – Year-Round Operation

• Puy Du Fou España, El Misterio de Sorbaces 

• Disney Cruise Line, Disney Treasure, Disney The Tale of Moana

• Puy Du Fou España, A Pluma y Espada

Most Creative Holiday Production

• Europa-Park Resort, Winter Zirkus Revue

• Busch Gardens Tampa, Christmas On Ice

• Universal Beijing Resort, Universal Winter Holiday: This Time of Year Is

The Showstopper

• Universal Beijing Resort, Universal Cool Summer: Battle of the Bands

• Image Engineering, MLB All Star Game: Hank Aaron Tribute Home Run Comet

• Georgia Aquarium, Ocean Lights featuring Glow Sync Air

Sub-Category

Finalists

Most Creative Digital Marketing Campaign

• Liseberg, The Weather Game

• Gröna Lund, Carpe Diem

• Morey's Piers, AI Can't Work Morey's

Most Creative Integrated Marketing Campaign

• SeaWorld Orlando, Howl-O-Scream 5 Years of Fear

• Doha Quest, Discover Your Quest Self

• Yas Island Abu Dhabi, What Can’t We Do

Most Creative Outdoor Advertisement

• SeaWorld Orlando, Big City Penguins

• Morey's Piers, Jaws Will Drop

• Universal Beijing Resort, New Brand Campaign OOH: No Boundaries Infinite Universe

Most Creative Social Media Marketing Campaign

• Ocean Park Hong Kong, PandaHK: A Social Media Celebration Honoring the Twin Cubs’ 1st Birthday

• City of Dreams Resorts Limited, The Once-In-A-Lifetime Aquatic Show

• Jungle Island, Baby Capybara Yoga Campaign

Sub-Category

Finalists

Best Collective Visual Merchandise Display 

• Warner Bros. Movie World, The Wizard of Oz™ Merchandise Display

• Universal Studios Japan, Halloween Horror Nights HamiKuma

• Xcaret Park, Main Plaza: Raíces de México

Best Custom Retail Souvenir 

• Disneyland, Key to Disneyland

• Vancouver Aquarium, Rescue Otter Plush

• Beach Park, Parque Arvorar, Arvorar Magic T-Shirt

Best Customized Game Prize

• Dollywood Parks and Resorts, Cinnamon Bread Plush

• Morey's Piers, Bruce - Great White Shark

• Europa-Park Resort, Ed & Edda (50th Anniversary Edition)

Best Individual Visual Merchandise Display

• Sky Pirates of Mermaid Bay, Kraken Merchandise Display

• Santa Cruz Beach Boardwalk, Clammin'

• Vancouver Aquarium, Vancouver Aquarium's Otterly Adorable Display

Sub-Category

Finalists

Best Sustainability Program

• Grupo Xcaret, Xustainability - Grupo Xcaret´s Sustainability Model

• Disney Consumer Products, Disney Figurine Set Sustainable Packaging Program

• Efteling, A Sustainable World of Wonders

Sub-Category

Finalists

Top FEC of the Year

• HUPALUPA Istanbul

• Spy Ninjas HQ

• HALL U NEED

Sub-Category

Finalists

Top LBE of the Year

• FG Big Wheel

• Deutschlandmuseum

• Sixty to Escape Woodfield