The 2025 Brass Ring Excellence Awards

Chosen as a finalist for an energetic street production with joyful tone, strong choreography, and dynamic mobile scenic elements. Costume characters, live performance, and interactive moments create a vibrant, high-energy atmosphere that delights guests and sustains excitement throughout the celebration.

Chosen as a finalist for their unique weekend-by-weekend festival theming, giving guests compelling reasons to return multiple times, and for extended hours that enhanced accessibility and maximized the overall experience.

Chosen as a finalist for a groundbreaking brand campaign that combined immersive urban experiences with a compelling story, boosting unaided awareness, consideration, and differentiation in China’s competitive tourism market, and positioning Universal Beijing Resort as an iconic vacation destination.

Chosen as a finalist for an innovative display that blends technology and nature, creating a unique experience that connects audiences with wildlife in ways never done before, demonstrating the harmony between disciplines and enhancing visitor engagement.

Chosen as a finalist for a high-quality, well-executed campaign that leveraged pandas to engage audiences. Thoughtful storytelling, relatable baby panda characters, cultural significance, and an integrated use of multiple media platforms created a beautiful, sensitive, and impactful connection with the audience.

Chosen as a finalist for a highly entertaining celebration of Dollywood’s history, combining high-level production with simple charm. The show was memorable, enjoyable, and kept audiences engaged well beyond the performance.