The 2025 Brass Ring Excellence Awards

Chosen as a finalist for the otter plushes’ long-term loyalty and seasonal versatility, with a standout story that is environmentally friendly, kid-approved, and fully aligned with the brand’s mission.

Chosen as a finalist for a massive, large-scale opening effort, executing mass interviews and hiring events across multiple countries. Compelling photography showcased well-designed interview spaces, reinforcing a welcoming, professional environment and strong operational execution.

Chosen as a finalist for an elevated, immersive escape room experience with a compelling story. The attraction delivered a standout, engaging experience that captivated guests and showcased thoughtful design and storytelling.

Chosen as a finalist for creating the world’s first YouTube-themed family entertainment center, bringing the Spy Ninjas universe to life. Immersive attractions, live-action gameplay, and interactive challenges deliver a unique, engaging experience for kids, families, and guests of all ages.

Chosen as a finalist for creating genuine, inclusive focus groups—including autism, LGBTQ, and mothers’ groups—with strong participation across all offerings. The program demonstrated authenticity, engagement, and leadership that positioned it as an industry leader.

Chosen as a finalist for using out-of-the-box thinking to drive revenue, creatively encouraging guests to explore multiple areas of the park and enhancing overall engagement and guest experience.