Tiara Jacquelina Eu Effendi

Tiara Jacquelina Eu Effendi is the Chief Dream-Maker of The Enfiniti Creative Universe, Founder of The Enfiniti Academy, and the visionary behind Tiarasa Escapes and Enfiniti Xperiences.

An award-winning Entrepreneur, Producer, Director, and Actor, Tiara is also a Digital Storyteller, Arts Educator, and Creator of immersive worlds that leave lasting impressions. Her passion for storytelling and sustainability drives her to craft experiences inspired by nature, culture, and the limitless potential of human creativity.

With a career spanning over 20 years, Tiara has consistently pushed the boundaries of innovation in film, television, musical theatre, arts education, and tourism. She produced and starred in Puteri Gunung Ledang, Malaysia’s first film to premiere at the Venice Film Festival and the country’s first submission for Oscar consideration (Best Foreign Film, 2005).

Dubbed Malaysia’s “Queen of Musical Theatre,” Tiara has transformed the performing arts landscape with award-winning productions such as Puteri Gunung Ledang The Musical, P. Ramlee The Musical, The Secret Life of Nora, and OlaBola The Musical, which set a new benchmark for musical theatre in the region.

Tiara’s passion for creating meaningful experiences extends beyond the stage and screen. Her love for nature and sustainable tourism led her to establish Tiarasa Escapes, Malaysia’s leading luxury glamping resort in Janda Baik, inspired by her travels to Morocco. This unique retreat, nestled in lush greenery, has earned multiple accolades, including the Malaysia Landscape Architecture Award and the Tourism Industry Award 2024.

Committed to weaving sustainability into her projects, Tiara’s ventures like Dream Forest Langkawi celebrate the beauty of nature while promoting eco-consciousness and community collaboration. She is dedicated to creating immersive, nature-inspired experiences that spark joy and foster a deeper connection to the environment.

From directing Malaysia Airlines’ viral musical-themed safety video (Satu Dua Tiga, Jom!) to crafting magical escapes that champion sustainability, Tiara continues to redefine what it means to dream, create, and inspire.